Email Marketing/Customer Retention Manager

Do you get a buzz out of open rates? Maybe you wake up in the morning, and can't wait to talk to your team about a new idea for automating customer information and policy? Perhaps you bathe in data, and wash your hair with landing pages?

If the above rings true, you're an email obsessed marketer who would like nothing better than a home-based role, hiding away with your open rates and segmented data, then we have the job for you.

We're working with one of the UK's leading niche insurance brands as they seek a Customer Retention Manager in a newly created role, to head up the development of their customer retention/Email marketing strategy.

This is a fantastic opportunity for candidates experienced in marketing automation / triggered emails, and with strong data analysis skills to lead their future CRM strategy. The position is home-based with a funded visit to London required on average once or maximum twice a month, and a few team building events a year.

Key Responsibilities:

• Retention Strategy Development / Churn Analysis
• Customer Segmentation
• Loyalty and Referral Programs / Lead Generation

Ability Required:

• Proven experience in customer retention/email marketing role for a B2C business
• Excellent analytical skills
• Strong understanding of customer lifecycle management
• Experience in developing and managing customer loyalty programs
• Proficiency in using CRM software and marketing automation tools
• Exceptional communication and interpersonal skills
• Strong project management skills
• Customer-focused mindset

If you have the required experience and are keen to take a home-based position for a successful SME with growth ambitions then please send us through your CV.