Email Marketing Coordinator

Email Marketing Coordinator

工作概要:

About The Role & Team

Are you passionate about creating magical experiences through email marketing? As an Email Marketing Coordinator at Disney, you'll play a pivotal role in the Disney Store email campaign production process across 6+ markets. You'll build engaging emails using Salesforce content builder, manage the transfer of creative assets, and oversee translations to ensure every campaign is a success. Collaborate with wider teams to meet specifications and timelines, work closely with the Email Supervisor on various projects, and partner with creative teams and central marketing functions for seamless campaign launches. You'll also execute A/B and multivariate tests to boost engagement and stay ahead of industry trends. If you're ready to bring your creativity and expertise to a world-renowned brand, we want to hear from you!

This is a full-time role, based out of the London office in Hammersmith, 4 days a week.

What You Will You Do

1. Responsible for operating the email production process within Salesforce Marketing Cloud content builder & assisting in production processes outside of this (i.e. with assistance from agency teams).
2. Assist the wider team where necessary with content strategy planning, creative strategy & delivery, test and learn activations, campaign targeting, campaign data selections, performance reporting & agency support.
3. Responsible for creating basic build emails within templates in Content Builder (Salesforce Marketing Cloud functionality). The Co-ordinator will create multiple email campaigns per month (x6 markets) with knowledge of HTML preferred but not essential (ideally willing to learn).
4. Daily usage of the JIRA project management platform, liaison with central CRM teams, working with the HTML build agency, communication with wider Disney Store team including creative, trading, planning & wider marketing functions.
5. Assist with the campaign planning process and communication calendar.
6. Ensure that email briefs from local markets are completed correctly with full details on data selections and targeting in line with best practice.
7. Assist in reviewing campaign performance, including results of A/B testing.
8. Works closely with colleagues across the business and markets to improve performance, share results and consider innovative new approaches to ways of working.
9. Champion continuous improvement of email process against benchmarks to drive performance.

Required Qualifications & Skills

1. Previous digital marketing experience preferable
2. Retail experience preferable
3. Passion to learn email best practices, methodologies, techniques and tools
4. Computer literate: working knowledge of Microsoft Word, Excel and PowerPoint is essential
5. Self-starter with strong organisational skills
6. Ability to respond promptly and professionally to business requests or inquiries, seeking guidance as appropriate.
7. Demonstrable expertise in project management with the ability to keep on top of a busy workload
8. Skilled in working with different internal teams and senior stakeholders
9. Excellent communication skills

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

關於 Disney Store:

迪士尼商店於 1987 年開業，售賣包括獨家產品系列在內的優質產品，為迪士尼的主要娛樂提案及迪士尼、彼思、星球大戰及 Marvel 的人物作支援及宣傳。shopDisney.com 是適合所有年齡層顧客的電子商貿熱點，提供一系列分別來自迪士尼商店、迪士尼消費產品授權商、全球系列及合作計劃和迪士尼樂園及度假村的精選最佳產品，其中包括時尚服飾及配飾、玩具、家居及收藏品。迪士尼商店及 shopDisney 為客戶呈獻的魔幻購物體驗，只能在迪士尼這個世界一大成功娛樂公司中找到。迪士尼商店目前在北美有超過 240 間，在日本則有超過 40 間；中國上海有 2 間（包括 1 間旗艦店），另於丹麥、法國、德國、愛爾蘭、意大利、葡萄牙、西班牙及英國設有超過 70 間。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Disney Store (UK) Ltd , 其所屬的業務部門是 Disney Store 。

The Disney Store (UK) Ltd 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。