Email & Content Marketing Specialist

Yugo; Bristol; Hybrid; GBP 25,000; Full time

Job description

Overview

Email & Content Marketing Specialist

• Location: Bristol or Oxford, UK (Hybrid)
• Permanent
• 37.5 hours per week
• £25,000

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Dynamic and in touch with our student base? The Email & Content Marketing Specialist is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”. This role will directly report to the Digital Acquisition Manager while supporting our global operations by ensuring the optimal digital execution of leasing strategies and delivering key performance indicators (KPIs). This position also offers the opportunity to explore all aspects of email marketing—from conceptualization to performance analysis.

To drive customer engagement and conversion through the creation, execution, and optimization of data-driven email marketing campaigns and compelling content strategies. This includes increasing subscriber growth, improving open and click-through rates, and aligning content with brand messaging to enhance overall digital performance and achieve business goals.

The ideal Email & Content Marketing Specialist will have:

• Strong understanding of appropriate approaches for the market and environment in which we operate.
• Strong visual sense.
• A great team player.
• Very organized and not only enjoy but be able to balance a variety of responsibilities.
• Proactively participates and offers creative ideas on our target audience.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

Responsibilities

Key Responsibilities

• Support the strategic planning and execution of email marketing campaigns, including newsletters, promotional content, and targeted outreach, ensuring all activities are consistent with brand guidelines and marketing objectives.
• Collaborate closely with local marketing specialists to develop and implement segmented and personalised email campaigns, fostering high levels of audience engagement.
• Produce design assets for specified email campaigns such as AFS/UCAS mailshots, and ensure they meet the project requirements and brand guidelines.
• Analyse email campaign performance using key metrics such as open rates, click-through rates, and conversions, producing regular, insightful reports to drive data-driven optimisations.
• Support the analysis of subscriber behaviour, utilising insights to refine and enhance future email marketing strategies and inform decision-making.
• Develop and execute a digitally focused marketing plan, underpinned by robust data and research, across all channels to maximise leasing and sales results for our spaces.
• Establish and maintain strong, collaborative working relationships with operational teams, providing marketing support for initiatives at our spaces and leveraging marketing and sales data, driving sales and revenue growth.
• Proactively seek opportunities to expand knowledge of email marketing tools, trends, and best practices, contributing to the team's ongoing success and development.
• Support Globe with Content and SEO and CRO projects with acquisition manage mostly for UK/IRL but also across the globe too.

Key Performance Indicators

• Increase open rate and CTR
• Reduce bounce rate and unsubscribe rate
• Maximise revenue per email
• Monthly country-specific content delivery

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-on commercial role.

Qualifications

Key Skills & Capabilities

• Be Bold. Articulates and reinforce our employee brand story, values and behaviours with the team. You’ll also need to be able to bring digital stats to life.
• Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.
• Be Open. A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.

Experience and Knowledge

Essential:

• Marketing or Communication related degree or equivalent professional qualification.
• Excellent written and spoken English.
• Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
• Be passionate about the details, do what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
• Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts and ultimately present solutions effectively in written and visual format.

Desirable:

• Firsthand experience with organic social media support.
• Experience with email marketing and content creation.
• Knowledge of eCommerce, CMS and CRM tools.
• Content and SEO and CRO knowledge.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.