Growth & Proposition Manager

Yell are looking for a Growth and Proposition Manager!

As the Yell.com Growth & Proposition Manager, you will focus on generating consumer traffic and delivering the best experience for visitors, alongside ensuring the site delivers value and a strong ROI for our paying Solutions customers. Effectively managing this tension between consumers and customers will be key to role success.

We are looking for a dynamic and strategic Growth & Proposition Manager, with a strong grounding in both B2C and B2B, who has a proven track record of delivering results. Working within the wider Marketing department, you will collaborate across a wide array of departments to ensure you take initiatives to market through excellent execution and process adherence, engaging key stakeholders along the way.

A little about Yell... We’re the No.1 provider of managed digital marketing services for all types of local businesses in the UK. We’ve recently been through a transformation journey from the print marketing business we were previously known as (Yellow Pages) to a now full-fledged Digital business who has partnered with Google, Facebook, Microsoft Bing, Apple and Alexa. Our aim is simple - to help customers achieve their business goals. We do this by building and managing a customised digital marketing programme for their business.

Responsibilities

1. Own and manage the Yell.com proposition for both B2B & B2C audiences, ensuring the platform continuously evolves to meet changing customer needs.
2. Conduct proposition discovery and market research to identify new opportunities and drive innovation.
3. Work with internal stakeholders to understand pain points, challenges, and opportunities for enhancement.
4. Support SEO activity alongside 3rd party.
5. Collaborate with Technology teams to evolve tools that enhance our products, processes or drive efficiency gains.
6. Ensure the seamless implementation of new proposition initiatives following GTM processes.
7. Monitor and analyse live product performance, making data-driven recommendations for continuous improvement.
8. Raise invoices and control 3rd party costs.
9. Manage B2B and B2C organic social media activity, ensuring alignment with brand strategy and engagement goals.
10. Support PR planning and approvals in collaboration with our PR agency.
11. Source internal and external subject matter experts to provide expert commentary for our blog posts, ensuring credibility and depth.
12. Form and maintain partnerships with trade associations such as TrustMark to enhance industry collaboration and authority.

Requirements

1. Proven proposition development experience working across B2C and B2B.
2. Ability to effectively manage, influence and collaborate with 3rd parties and internal senior stakeholders.
3. Commercial thinking and understanding of direct cost control (e.g. invoice management).
4. Excellent problem-solving skills and ability to manage BAU escalations.
5. Strong analytical skills with a data-driven approach to decision making.
6. Familiarity with AI driven tools (e.g. Generative AI) would be an advantage.
7. Product Manager certification / role experience and working in an agile environment.
8. Experience in or awareness of Miro / Jira tools would be an advantage.
9. Hands-on experience managing organic social media posts for B2B and B2C audiences, ensuring brand alignment and engagement.
10. Experience supporting PR planning and approvals, including collaboration with external agencies.
11. Ability to source and collaborate with internal and external subject matter experts to enhance content quality.
12. Experience or willingness to form and maintain partnerships with industry trade associations to strengthen brand credibility.

This is a home-based opportunity with occasional travel to the Reading office for meetings as and when required.

What you’ll get from us….

1. Competitive salary.
2. Ability to work from home and flexibly.
3. Life Assurance.
4. Retailer Discounts and other benefits.
5. Employee Assistance programme.
6. Reward and Recognition scheme - The Yell “Hartley Awards”.

Here at Yell are embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best work with us. This is integral for our mission to Grow, Evolve & Transform.

We're an equal opportunity employer.

All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.

We look forward to hearing from you!