Social Video Content Creator – Family

Position: Fixed Term Contract - 6 months

Job Description

We are seeking a dynamic Social Video Content Creator to launch a family TikTok account, delivering engaging video explainers, vox pops and heart-warming content for parents and families. This role will be instrumental in shaping the creative direction of the channel, producing highly shareable and relatable content that resonates with the target audience.

You will creatively transform client briefs into entertaining and informative short-form content published organically and supported with paid media. You will also be responsible for refining content strategies based on data insights, ensuring that the channel grows its reach, engagement, and community of family-focused followers.

A typical day involves identifying trending family topics, brainstorming creative video formats and creating content.

This is an exciting opportunity to build a fresh digital brand from the ground up, shaping the way Daily Mail engages with parents and families through fun, informative, and entertaining content.

Requirements and accountabilities

• Execute and refine a content strategy that positions Family as a go-to TikTok destination for parents and family.
• Identify trending parenting topics, cultural moments, and family-friendly humor to create highly engaging short-form video content.
• Create vox pops, explainers, and other content formats, ensuring videos are informative, relatable, and on-brand.
• Analyze performance data to refine content strategies, boost engagement, shares, and community growth.
• Collaborate with internal and external marketing and brand teams to align content with key campaigns and product promotions.
• Thrive within a creative and collaborative environment, mentoring team members and developing new video talent.
• Ensure video content maintains a consistent brand tone and personality, resonating with families.
• Keep up with evolving TikTok trends and experiment with innovative formats to keep the channel fresh and engaging.

Required Skills:

• Deep understanding of TikTok and short-form video production for family and lifestyle audiences.
• Proven experience of posting to social media accounts.
• Experience creating engaging content for parents and families, with a strong sense of what resonates in this space.
• Ability to balance entertainment and informative content that drives engagement and builds trust.
• Strong grasp of social media analytics, using insights to drive content decisions.
• Proficiency in Adobe Creative Suite, CapCut, and mobile editing tools.
• Comfortable appearing on camera and leading on-screen talent.
• A creative storyteller with a passion for authentic, engaging, and community-driven content.
• Experience managing stakeholder relationships and commercial partnerships.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Application:

If you are passionate about creating fun, engaging, and insightful video content for parents and families, and you thrive in a fast-paced, collaborative environment, we would love to hear from you! Please submit your resume, cover letter, and a portfolio of your work.