Marketing Executive

We are delighted to be working on an exclusive basis with this successful and value-led business in helping them find a talented and experienced Wales-based B2B Marketing Executive.

Reporting to a supportive Event Marketing Manager and as the Marketing Executive you will play an instrumental part in actively marketing business services, helping reach a wider and diverse target audience, helping support high-growth businesses for a more prosperous Wales. You will demonstrate a proactive, ‘can-do’ approach to your work and possess an analytical, result-oriented mindset. Resilient by nature, you will be a strong communicator and thrive in a busy, results driven marketing environment.

This is a brilliant opportunity for a talented marketing professional to take ownership of their own projects and campaigns; it is a varied role that will suit someone who enjoys being busy and being part of a capable and experienced team.

The job

• Strategically plan, budget, deliver and evaluate online and offline marketing campaigns.
• Translate marketing briefs into comprehensive and effective campaigns.
• Ensure that all marketing activities meet the brand and tone requirements.
• Use innovative tactics, lead generation tools, and multiple communication channels to drive marketing activities.
• Design high-quality and compelling campaign assets to support promotion such as website copy, event pages, emails, social media content, videos, partner toolkits, flyers, brochures etc. - liaising with external suppliers as required.
• Produce high-quality materials to showcase expertise and successes e.g., case studies, quotes, blogs, articles and highlight reels.
• Understand the importance of equality, diversity, and inclusion in marketing.
• Track and analyse campaign results, proactively suggesting changes, new channels, tools, and best practices to improve performance.
• Effectively use the CRM and marketing automation system (Salesforce and Pardot) to build, test and schedule email marketing campaigns within the agreed deadlines.
• Plan, design, and manage social media and PPC campaigns.

The person specification

• At least 2 years’ B2B marketing and communications experience (email marketing, copywriting, social media, partners marketing).
• Ideally have at least 2 years’ experience using CRM and marketing automation systems.
• Strong email marketing and audience segmentation experience.
• Excellent copywriting and proofreading skills.
• Experience in tracking and producing reports of campaign results.
• Excellent written and verbal communication.
• Proven track record of dealing with a wide range of high-profile stakeholders and clients.
• Proven track record of managing client brands and ensuring brand compliance.
• Awareness of equal opportunities, diversity and inclusion.
• Advanced Microsoft Office (Word, Excel, PowerPoint).
• Basic Photoshop/InDesign is advantageous.
• Robust and resilient – will have the ability to cope and deliver under pressure.

Salary & benefits

• Salary is up to £35,000 pa depending on experience.
• Fully remote role (you must be based in Wales).
• 25 days annual leave with the potential of increasing annually up to 30.
• Your birthday off!
• Generous pension scheme – employer pays double your contribution to 8%.
• Discretionary bonus scheme.
• Refer a friend bonus.
• Share option scheme.
• Professional development allowance.
• Private medical insurance.
• Extensive health and wellbeing benefits.

The next step

To apply please submit your CV in the first instance or hit ‘apply for this role’ or email ita@sitka.wales to find out more.