Sr. Manager, Lifecycle Marketing

Sr. Manager, Lifecycle Marketing

Sr. Manager, Lifecycle Marketing

Apply locations NY, Remote Southport, CT time type Full time posted on Posted 3 Days Ago job requisition id R000253

Our roster has an opening with your name on it!

FanDuel Sports Network’s mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about.

The Position:
FanDuel Sports Network is looking for an experienced Senior Manager, Lifecycle Marketing to add to our Marketing Team roster. Reporting to the Sr. Director, Customer Strategy this role will manage all customer lifecycle messaging to drive positive subscriber impact through complex email, push, and in-app marketing strategies for our portfolio of teams.

This position is remote friendly.

The Game Plan:
(What you will do)

• Collaborate cross functionally with brand, product, data science, and teams marketing to bring strategic lifecycle campaigns to market, and ensure all outbound campaigns and messaging are aligned with FanDuel Sports Network business objectives, goals, and priorities.
• Accountable for tracking and measuring KPIs that ladder up to business goals, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations.
• Expand and optimize personalization and segmentation strategies to increase engagement, revenue, and efficiency.
• Responsible for campaign set up, building audience segments, journeys, logic, and deployment.
• Conduct basic and complex A/B testing to understand customer behavior and garner deeper insights.
• Conduct competitor research around automated CRM programs and personalized marketing to stay current on industry trends and practices and make recommendations to improve the business.

The Stats:
(What to bring)

• Approximately 6 years of prior experience in a CRM related role
• Expert, hands-on level knowledge of CRM platforms, with a preference for Iterable.
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies.
• Demonstrated success in executing lifecycle marketing strategies for a prominent DTC brand/ SVOD platform preferred.
• Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes.
• Strong team focus with outstanding organizational and resource management skills, as well as an exceptional attention to detail.
• Brings curiosity, dedication, and an overall center of excellence for the work that you oversee.
• Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams.

Player Benefits:

• Healthcare Benefits – Start 1st day of employment.
• Wellness Program Incentive
• 401K – Match up to 4%.
• Paid Time Off (Vacation, Personal)
• Company Holidays
• Short-Term & Long-Term Disability Benefits
• Employee Discounts

The Company is committed to fair and equitable compensation practices. The base salary compensation range for this role is $135,000 - $150,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

FanDuel Sports Network, Independently Owned & Operated by Main Street Sports Group is proud to be an Equal Opportunity Employer.

About Us
FanDuel Sports Network is the nation’s leading provider of local sports. Main Street Sports Group, LLC, formerly known as Diamond Sports Group, owns the FanDuel Sports Network Regional Sports Networks (RSNs). Its 15 owned-and-operated RSNs include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin.

The FanDuel Sports Network RSNs serve as the TV and streaming home to a total of 30 MLB, NHL and NBA teams based in the United States including:

• NBA: Atlanta Hawks, Charlotte Hornets, Cleveland Cavaliers, Detroit Pistons, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, Oklahoma City Thunder, Orlando Magic and San Antonio Spurs.
• NHL: Carolina Hurricanes, Columbus Blue Jackets, Detroit Red Wings, Los Angeles Kings, Minnesota Wild, Nashville Predators, St. Louis Blues and Tampa Bay Lightning.
• MLB: Atlanta Braves, Cincinnati Reds, Detroit Tigers, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays.

The RSNs produce over 3,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs.

Main Street Sports Group also has a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets.

Visit www.FanDuelSportsNetwork.com for more information.

If you like growth and working with dedicated, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of FanDuel Sports Network to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, FanDuel Sports Network will provide reasonable accommodations for qualified individuals with disabilities.