Head of Marketing & Brand

The Marketing Meetup Ltd; Loughborough; On-site; GBP 40,000 - 45,000

Job description

Imago Venues

Full time position

Salary: £40,000 - £45,000 per annum

Benefits

• 25 days annual leave plus bank holidays
• Paid leave day for your birthday
• Enrolment into company pension scheme with life assurance
• Free car parking at all venues
• Professional development opportunities
• Free meal on shift
• Free access to Burleigh Springs Leisure Club facilities
• 24/7 employee assistance programme

Our vision is to create a place where people love to be. We’re looking for a creative, strategic, and results-driven Head of Marketing and Brand to help us bring this vision to life.

Reporting to the Commercial Director, you’ll be at the heart of shaping and executing our brand and marketing strategy to drive growth, enhance brand equity, and ensure our brand resonates with everyone we reach.

If you think that marketing is more than just the “comms department”, if you can create strategy that translates into tactical effectiveness, and if you can generate objectives that show what success looks like, we’d love to hear from you.

What you’ll do

• Collaborate closely with Commercial team leaders to lead the development and execution of our marketing strategy, driving brand growth, commercial success, and brand equity
• Create and implement innovative marketing campaigns that resonate with both local and wider audiences, elevating the Imago Venues brand
• Ensure our brand remains strong, consistent, and engaging across all platforms, reflecting our ongoing transformation and exciting developments
• Collaborate closely with key stakeholders to align marketing efforts with company goals, including our venue refurbishments and B-Corp ambitions
• Support the business development team with effective product positioning, customer targeting, and marketing communications
• Oversee marketing budgets, track performance, and provide actionable insights to ensure business growth
• Lead and mentor the Marketing Manager, fostering a culture of creativity, collaboration, and accountability within the marketing team

What you’ll bring

• At least 3 years of experience in a Marketing Manager role, with a proven ability to drive brand growth and lead successful marketing campaigns
• A professional marketing qualification (e.g., CIM, IDM, or equivalent)
• Creative expertise in both traditional and digital marketing channels
• Strong commercial and analytical skills with the ability to interpret data and drive performance improvements
• Excellent communication and presentation skills, with the ability to inspire internal teams and engage with external stakeholders
• Proficiency with CRM platforms, CMS systems, Google Suite, Office 365, Adobe Suite, and business intelligence tools (e.g., Power BI)
• A collaborative mindset and a passion for building relationships and inspiring teams

Exciting times

At Imago Venues, we’re undergoing an exciting transformation. With a recent successful rebrand and a £4.6m refurbishment of our flagship venue, Burleigh Court, we’re ready for the next phase of growth, which will see the full refurbishment of The Link Hotel.

We’re thrilled to be launching Fifty the Street, our new plant-forward restaurant in Burleigh Court, to the local market. Additionally, we’re working towards B-Corp accreditation, further solidifying our commitment to social and environmental responsibility.

This is your opportunity to play a pivotal role in shaping our marketing strategy and contributing to the success of these exciting projects. Be part of a team that’s passionate, forward-thinking, and always striving to create a place where people love to be.

About Us

We offer a diverse portfolio of venues and services based at Loughborough University, providing exceptional spaces for conferences, events, and hospitality. Our portfolio includes Burleigh Court Conference Centre and Hotel, The Link Hotel, Holywell Park Day Conference Centre, The Elite Athlete Centre & Hotel, the university campus, which is available for large-scale events during out-of-term periods, and Loughborough University Nursery, delivering high-quality childcare. With world-class facilities and a passion for creating outstanding experiences, we strive to make Imago Venues a place where people love to be.

Closing date: 24 April 2025

Interviews to be held week commencing 5 May 2025

Imago Venues are an Equal Opportunities and Disability Confident Committed Employer.