Senior Analyst - Marketing

Wayfair; London; On-site; GBP 40,000 - 70,000; Full time

Job description

Office Based: London (EC1V 7LQ)
Working Hours: 40 Hours per week (Monday-Friday)
Benefits Include: Wayfair Employee Discount, Benefits Hub, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays, Pension, cycle to work scheme.

We are looking for a Senior Analyst in one of our Marketing teams (Paid Social, Paid Search, Affiliate Marketing), with 3+ years of experience to manage and optimize marketing campaigns across key platforms, ensuring alignment with business goals. This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and optimizing large-scale campaigns to drive growth.

You will work closely with internal teams (Martech, Data Science, Engineering, and Creative) as well as key external platform partners to enhance performance, improve automation, and drive efficiency. The ideal candidate has experience with bidding and targeting strategies, audience segmentation, and attribution modeling while understanding the changing privacy and measurement landscape.

What You’ll Do

• Execute and optimize paid media campaigns across various paid social, search or affiliate marketing platforms to ensure performance aligns with business objectives.
• Analyze performance data, build reports, and generate insights to enhance efficiency and profitability.
• Manage audience segmentation, bidding strategies, and A/B testing to drive incremental revenue growth.
• Collaborate with Creative and Brand teams to test and optimize ad creatives, messaging, and landing page experiences.
• Work with Martech and Data Science teams to improve automation, tracking, and attribution models.
• Stay ahead of industry trends by testing new platform features, ad formats, and bidding strategies.
• Build strong relationships with external platform partners to ensure best practices and innovation in campaign execution.

What You’ll Need

• 3+ years of experience in paid social, digital marketing, or performance marketing.
• Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau; Python and/or R are strong plus.
• Hands-on experience managing campaigns on Meta, Pinterest, TikTok, Google, Bing, Awin, Metapik or CJ.
• Deep understanding of bidding strategies, audience segmentation, and A/B testing methodologies.
• Experience with conversion rate optimization, attribution modeling, and marketing automation.
• Expertise in the evolving privacy and measurement landscape, including iOS ATT, first-party data and server-side tracking.
• Strong stakeholder management skills, with the ability to influence and collaborate cross-functionally.
• Highly organized, detail-oriented, and thrives in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).

Why Join Us?

• Competitive salary & performance-based incentives.
• Opportunity to work in a fast-growing, data-driven marketing team.
• Access to learning & development programs, including financial support for training.
• A dynamic, collaborative work environment with clear career growth opportunities.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].