Assistant Brand Manager

Assistant Brand Manager

Location: London, Oxford Circus with a mix of working from home.

Salary: £38,000 - £42,000 base depending on experience, plus benefits listed below

Function: Marketing

Contract: Permanent

Application Closing Date: 7th April 2025. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!

At HEINEKEN we’re about more than the name above the door. As the UK’s leading pub, cider and beer business we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry.

That kind of success is only possible with a diverse mix of talented people. It’s the pride and passion of our colleagues that makes us stand out from the crowd. We’re building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We’re a business which will bring out the best in you. If you’re as excited about our future as we are, then we’d love to hear how you can help us shape it.

We’ve ambitious goals. And we know it’s the expertise and enthusiasm of our people that fuels our growth. Right now, we’re looking for an Assistant Brand Manager to join our Marketing team.

The Role

Following an internal promotion, we’re excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You’ll also fully own key projects and support strategic development for our brands from 2026 onwards.

Responsibilities of the role include, but aren’t limited to:

• Leading development and delivery of exciting activation projects across all routes to market
• Supporting the brand team in delivering impactful ABTL campaigns
• Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
• Multi-million-pound budget management and tracking
• Brand performance analysis and tracking
• Stakeholder management across the wider department, business, and partner agencies
• Ownership of key brand channels like social platforms alongside our internal social and media buying teams

The Candidate

We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.

Essential:

• A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
• A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
• A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
• Creative – not afraid to share ideas when planning campaigns
• Strong verbal and written communication skills – the role requires management of stakeholders at all levels
• Commercial acumen – good analytical skills and comfortable with numbers

Desirable:

• Marketing experience in FMCG or the alcohol industry
• Experience managing agency partners

Our benefits:

As part of the team, along with your salary you’ll also receive:

• an annual bonus
• Company funded Private Medical Healthcare
• double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Comprehensive Opportunities to develop

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert by submitting your CV and a relevant Cover Letter.

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has peaked your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are:

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.