UX Lead

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The opportunity:

We’re looking for an experienced Lead UXer, that is ready to take the next step in helping us to shape and scale our UX offering, working alongside Leads in UI design, Optimisation and Consulting. Reporting into the Head of CX, this is a role requiring someone of excellent eCommerce technical ability, who is just as comfortable supervising the delivery of wireframes and research projects, to running client workshops, and defining a compelling Experience Design & Optimisation strategy.

What you’ll be doing:

• Define a compelling UX strategy, help shape our UX offering.
• Lead the UX design teams and ensure functional excellence, collaboration and alignment.
• Strengthen all phases of the design process, including research, wireframes, prototypes, usability testing and CRO.
• Build a strong experience design culture and help create experience models and packages that change the customer experience and benefit our client’s bottom line.
• Lead improvements in the user experience, research and optimisation.
• Advocate user experience best practices and ensure quality processes in-team.
• Develop conversion led UX and a customer-focussed design culture across the business.
• Attract and retain top UX design talent and be actively involved in hiring for roles and scaling team.
• Serve as a coach and mentor to the UX design team, ensuring quality, team sharing and career development.
• Work with the Analytics team to build our CRO offering and synthesise customer insights from multiple sources.
• Design and conduct product definition and UX requirements workshops.
• Present and playback experience maps, wireframes, user flows and designs – both to working groups and C-Suite.
• Direct the production of journey maps, personas, scenarios, process flows, information architecture diagrams and other artefacts required to develop and evolve product definition and user experience design.
• Oversee the delivery of low and/or high-fidelity wireframes and communicate its rationale to clients and internal teams.
• Collaborate with Account Leads, Head of CX, Analytics, Optimisation, Consultancy, program managers, developers and clients.

What we want from you:

• Extensive experience as a senior UX Designer in eCommerce, ideally in an agency.
• Experience in developing and conducting a variety of both qualitative and quantitative research.
• Experience designing and leading workshops.
• Ability to communicate effectively at all levels, collaborate to solve problems, present design and sell solutions, and keep colleagues informed.
• Understand the array of technical constraints, user goals and business requirements that shape current and future developments.
• Can collaborate with stakeholders, product managers and development teams to iterate existing products and design and build new functionality.
• Ability to supervise and support the creation of user flows, wireframes, information architecture, interface mock-ups and final UI designs which synthesize user data and research.
• Extensive UX design background working on various projects across sectors/audiences.
• Previous experience of leading, mentoring, managing a team or experience owning a project from start to finish.
• Experience and track record of large-scale re-design transformation projects.
• Experience owning the full UX process.
• Strong portfolio is a must.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully.
• Inspire Creatively.
• Include Purposefully.
• Approach Positively.

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions:

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA #LI-HYBRID #LI-JM1

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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