Digital Marketing Manager

Pitch Consultants; Birmingham; Hybrid; GBP 30,000 - 50,000; Full time

Job description

Birmingham – 1/2 days in office per week

Pitch is delighted to be exclusively supporting this fabulous charity based in central Birmingham as they look to recruit a brand-new role into their team.

Having hit a milestone fundraising target in 2024, they now have a new target set to be reached by 2028 and this role is pivotal in helping to achieve this!

Role Overview

The role of Digital Marketing Manager will be responsible for innovating and driving the digital strategy to elevate awareness of the charity, increase engagement and maximise audience reach to drive fundraising activity and revenue.

Key Responsibilities

• Full management of website performance, creating fantastic and engaging content that is fully optimised for SEO.
• Supporting on the total re-design and development of a brand-new website, managing agency pitches and project managing the delivery.
• Leading on segmentation, creation, automation and delivery of email campaigns, building out the customer journey and ensuring maximum engagement and conversion.
• Managing all paid activity for PPC/Google AdWords and paid social.
• Utilising a data-driven approach to all digital campaigns, to monitor performance and make necessary changes to deliver the best results.

Qualifications

To be successful in this role, you’ll need to be able to demonstrate the following:

• Experience of managing a large transactional website.
• Strong performance marketing experience across PPC, paid social, CRM, email and SEO.
• Track record of leading successful digital campaigns that demonstrate increased growth and revenue generation.
• Strong project manager and ideally previous experience of delivering a new website.
• Experience in, or knowledge of the charity sector, especially in digital fundraising would be highly beneficial.

Benefits

• Flexible hybrid working.
• Generous annual leave entitlement.
• Employer enhanced pension scheme with an 8% contribution.
• Financial support towards ongoing professional development.

Please note- closing date for applications is Friday 25th April.

Interviews will be held on Friday 9th May.

Offer of employment is subject to DBS checks.

Ref 525615

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Management, and Project Management

Industries

Non-profit Organizations and Fundraising