Marketing Assistant - Scotland

Twinkl Limited; United Kingdom; Remote; GBP 25,000 - 35,000

Job description

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Location: Remote (must be based in the UK)

Contract: Permanent

Line Manager: Gillian Stevens

Hours: 37.5 hours per week

At Twinkl Scotland, we pride ourselves on creating quality teaching and learning resources for all ages and stages of Scottish education. From ELC, through Primary and now into Secondary, we aim to provide content that engages learners and builds a community that supports Scottish educators in getting it right for every child.

As Marketing Assistant you’ll be responsible for helping to maintain and develop Twinkl Scotland’s thriving online community. Your time will be spent creating video content for our social media platforms to engage and grow these communities. You will have a good understanding of teaching and learning in Scotland and will be able to use this knowledge to create engaging video content that provides educators with inspiration on how to use our CfE resources in new and innovative ways.

The Twinkl Scotland team is made up of content writers, editors, designers, illustrators, and our marketing team. We are a friendly and welcoming team who put innovation and supporting Scottish educators at the forefront of everything we do.

If you’re passionate about marketing, Scottish education and helping those who teach, we’d love to hear from you!

Your weekly activity could include:

1. Creating daily video content for our social media platforms
2. Interacting with customers on social media platforms, being the voice of Twinkl Scotland and offering advice and support where needed
3. Developing innovative ideas for marketing campaigns and projects
4. Creating original social media content to support our new Play Based learning product for Primary education
5. Spotting trends within the Scottish market and beyond, and being able to respond quickly to make the most of these trends
6. Grow social media channels by increasing engagement and followers
7. Scheduling content for publishing
8. Gathering insights from our community to share with your team

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your cover letter. This will help us understand any modifications needed to support you throughout our selection process.

Requirements

We're interested in anyone who meets one, or a combination of the following:

1. Experience working with Facebook, Instagram and TikTok
2. Comfortable being in front of the camera across social media platforms
3. Classroom experience desirable, especially in Scotland
4. Experience as a content creator/influencer with successfully grown and maintained social media channels
5. An awareness of social media trends, Scottish culture, and what makes educators interact with a page
6. Be a fantastic communicator who thrives when working in a close-knit team
7. Have excellent spelling and grammar
8. Be passionate about using social media to create strong and supportive communities
9. Be able to work under own initiative with minimum supervision but also as part of a team
10. Be organised and adaptive, able to work to tight deadlines and manage your time effectively
11. Be able to spot and execute opportunities consistently - each and every day

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

1. A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
2. Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
3. From day 1 - Westfield Health, 33 annual leave days per year plus an additional day after two years service cap at 38, flexible working policy with opportunities to work from home and Twinkl subscription
4. After probation - company sick pay and cycle to work scheme
5. Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.