Senior Marketing Manager

Scribbler; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Senior Marketing Manager role, responsible for brand and campaigns. Working closely with Creative and Product, to create and implement marketing campaigns across both digital and physical stores. Focus on increasing brand awareness and playing an important part in rediscovering our brand tone of voice. Coming up with, and pitching, outside the box campaign ideas to key stakeholders. Reporting into the Head of Creative and managing 2 others members of the marketing team.

KEY ACCOUNTABILITIES & RESPONSIBILITIES:

1. Support the Head of Creative and the marketing team in the implementation of the marketing strategy.
2. Own the national retail calendar, campaigns, key trading dates and store initiatives.
3. Work with the creative and product teams to deliver multi-channel, integrated marketing campaigns, ensure campaigns are optimised and driving ROI through all digital channels including the website, emails, and from all paid media, organic social media, POS, etc.
4. Increase brand awareness through PR activities including brand activations, news hijacking opportunities, local and regional media competitions, maximising the opportunity of influencers for campaigns and to support initiatives.
5. Support the launch of new initiatives including new products and promotions.
6. Support the continuous improvement of the brand interiors in stores through new store openings and refurbs.
7. Manage the development and creation of marketing assets, including writing or contributing to copy for different audiences and channels, collateral creations, POS, video, digital images, social media content.
8. Identify and champion opportunities to enhance customer experience along the customer journey.
9. Production of creative briefs for the design department, in line with the critical date path.

THE SUCCESSFUL CANDIDATE FOR THIS ROLE WILL HAVE THE FOLLOWING:

1. Strong understanding and experience of marketing strategy and tactics.
2. Creative flair and commercial acumen.
3. Previous experience in a similar role in a fast paced, commercially focused multi-site business.
4. Passion for championing the customer and using insights to drive customer experience improvements.
5. Good knowledge and experience of working with the full marketing mix, digital advertising channels and techniques.
6. Project management skills - ability to juggle several different projects at once and prioritise accordingly.
7. Experience of monitoring and measuring, e.g. through brand tracking and campaign performance measurement.
8. Experience creating campaign ideas, and experience pitching campaigns to internal stakeholders.
9. Experience managing at least 1-2 junior members of a team.
10. Experience in marketing for either a retail, FMCG, or cosmetic brands - desirable.

HOW TO APPLY:

The role is a hybrid position requiring 2-3 days in the office depending on the week.

If this sounds like you, please send your CV to [e-mail]

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail