Education Marketing Officer

Merrifield Consultants are proud to partner with a medical membership to find their new Education Marketing Officer. This role is fantastic for a candidate looking to lead on a marketing campaigns strategy that will promote the Institute's events and increase engagement across various marketing channels.

Job Title: Education Marketing Officer

Contract: Full time, permanent

Salary: £(phone number removed)k

Location: Farringdon, 2 days in the office (Mon-Weds)

Required: CV and Cover letter (no longer than 2 days each)

Your cover letter should include how you meet the person spec and why you are motivated to apply for this position.

Role Responsibilities:

1. Act as the marketing lead in the Education team to plan and deliver marketing campaigns to promote Education events and E-learning resources.
2. Create and deliver impactful digital marketing campaigns to extend our reach and income targets for our events and e-learning products.
3. Evaluate and analyse marketing performance across our digital channels for our events programme and e-learning products.
4. Update content for the website, newsletters, and social media channels for events and E-learning resources.
5. Collaborate with the Communications Manager and other team's marketing leads to ensure shared oversight and support of an organisational marketing calendar and plan, making the most of opportunities to promote the education teams and other colleagues marketing activities.
6. Keep up to date with the latest trends and innovations in other membership organisations, bringing innovation and new ideas.
7. Develop and implement plans for the promotion and marketing of the education programme to ensure maximum possible awareness, engagement, and attendance.
8. Maximise opportunities, being reactive where necessary to enable the organisation to meet its KPIs.
9. Oversee the overall marketing elements for the larger events such as web banners, thumbnail and programme designs, slides and ensuring brand guidelines are adhered to.
10. Improve the reach and footprint of our events and e-learning products through non-commercial partnerships.
11. Represent the Education team at cross marketing meetings, working collaboratively with other marketing colleagues to develop campaigns around key moments, to support each others marketing priorities. This will include co-ordinating and implementing social media, email campaigns, as well as developing education/events content for newsletters, curated content emails and website.

Skills and Experience:

1. Delivering integrated marketing campaigns
2. Analysing and reporting on the effectiveness of campaigns
3. Marketing experience/ Charity marketing experience
4. Excellent communication skills with the ability to write and think creatively
5. Instagram, Facebook, LinkedIn and email campaign platforms
6. Flexible hands-on approach with ability to take initiative on developing new ideas and systems
7. Canva or similar digital design software
8. Digital analytics tools
9. Email marketing systems (such as Adestra)
10. CRM systems (such as Salesforce)
11. CIM or relevant marketing qualification

I am looking for an experienced Marketing and Communications Officer with experience in supporting on marketing campaigns and social media posts that lead to an increase in engagement. Experience with marketing systems will be necessary for this position.

To find out more and apply for the role, please contact Isabel Britten at Merrifield Consultants.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.