Education Brand Manager, Opi

WELLA COMPANY; London; Hybrid; GBP 35,000 - 65,000

Job description

Position Title: Education Brand Manager, OPI

Location: Wimbledon (2 days)

Reports to: Senior Marketing Director

Direct Reports: 0

Scope: OPI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The Education Brand Manager, OPI is responsible for designing and deploying best-in-class education content and activation strategies across professional and consumer channels. This role will develop global education programs, digital learning assets, and activation initiatives to support OPI's growth professional & consumer channels.

The Education Brand Manager will play a pivotal role in driving professional capability training while enhancing OPI's consumer business through engaging and effective digital-first education, eventing activation and relevant go to market initiatives. This position collaborates closely with Marketing, Trade Marketing, Sales, Global product development and external education partners to ensure seamless alignment of brand messaging, education delivery, and business growth strategies and ensure correct and market relevant deployment of OPI new product launches and education plans across the UK&I to maximise growth in line with business goals set.

KEY RESPONSIBILITIES

Education Planning, Content Development and Deployment

1. Develop and implement market education programs for OPI's professional and consumer channels, ensuring content aligns with brand priorities, market needs and maximises the global deployment toolkits and education support plans and ensuring plans are aligned with the global deployment guidance were suitable via TTT deployment process.
2. Design and deliver technical training, curriculum, and activation initiatives to enhance brand engagement and drive business growth, including training internal and external educations.
3. Work closely with the OPI Brand Manager to ensure education strategies are fully integrated with overall marketing campaigns and all education plans support the business goals and strategy.
4. Translate product innovations through feedback loop in the product development process into compelling education content that drives product knowledge and brand affinity across all target audiences.

Professional & Consumer Education Deployment

1. Design and execute education initiatives that activate and inspire salons, nail professionals, and retailers.
2. Plan and facilitate virtual and in-person training sessions to support field teams, business development managers (BDMs), and retail partners in line with the business IMP plans.
3. Ensure education toolkits, training materials, and brand assets are effectively deployed across all relevant channels.
4. Collaborate with field educators, trainers, and external partners to enhance professional education delivery and consumer-facing experiences.

Digital Education & Activation

1. Lead the creation of digital-first education strategies, including e-learning modules, virtual training, and social media content.
2. Develop engaging digital education materials to support both professional and consumer audiences, leveraging interactive tools, video tutorials, and live-streamed sessions.
3. Stay informed of industry trends and emerging digital education technologies to optimize engagement and resource efficiency.
4. Work with agencies and relevant partners to provide technical advisory responses to support community management for social media platforms.

Event & Activation Support

1. Partner with the brand team to design education-led activations that drive engagement and conversion in salons, e-commerce, and retail environments (e.g., Boots, premium retailers, and QVC).
2. Support key brand initiatives, including product launches, seasonal campaigns, and in-store training programs.
3. Organize and co-facilitate training events, trade shows, and professional competitions to enhance brand awareness and advocacy.

Cross-Functional Collaboration

1. Act as a key education partner to the Marketing, Trade, and Sales teams, ensuring education is embedded in all go-to-market strategies.
2. Provide technical expertise and education guidance in retailer meetings and strategic discussions.
3. Work closely with global teams to localize educational assets and ensure regional relevance.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

Craft & Industry Expertise

1. Experience as a trainer or educator in the nail or beauty industry with a strong understanding of professional and consumer education needs.
2. Experience designing and delivering engaging technical education programs.

Digital-First Mindset

1. Strong knowledge of digital education tools, e-learning platforms, and content creation for social media and online channels.
2. Comfortable with video production, live streaming, and interactive learning experiences.
3. Passion for leveraging digital innovation to expand education reach and impact.

Education & Training Experience

1. 5+ years of experience in professional beauty education or training.
2. Excellent facilitation and presentation skills, both in-person and virtual.
3. Experience in curriculum development and adult learning methodologies.

Project Management & Collaboration

1. Strong organizational and project management skills, capable of handling multiple initiatives simultaneously.
2. Ability to work cross-functionally with marketing, sales, and education teams to drive business objectives.
3. Excellent written and verbal communication skills in English.

Other Requirements

1. Willingness to travel.
2. Proficiency in MS Office and digital learning tools.

WHAT WE OFFER

1. 25 days holiday + additional day off for your birthday (not including bank holidays).
2. 3 days personal leave for your own significant life events.
3. 2 paid days off for volunteering/charity work.
4. Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution).
5. Optional Family Private Medical Insurance Cover.
6. Income Protection.
7. Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella).
8. Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd).
9. EAP (Employee Assistance Programme).
10. Enhanced maternity, paternity, and adoption leave.
11. Gym Benefits.
12. Eye Tests.
13. WOW Programme (Bonus following exit from KKR, eligible after successful probation).
14. Workplace/Nursery Benefits.
15. 4 weeks working remotely abroad.
16. Early Friday Finish during Summer.
17. Company car, laptop, phone, tablet.

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster