Product Marketing Specialist

LINDAL Group; Cambridgeshire and Peterborough, Leighton Buzzard; On-site; GBP 80,000 - 100,000

Job description

Your mission at LINDAL

LINDAL Group is looking for an enthusiastic and motivated Product Marketing Specialist to support the Marketing department of the company. The candidate must have a 'can do' attitude and possess a high attention to detail with excellent communication skills. A critical factor of the role will be the efficient utilization of AI tools to ensure the smooth operation of the Marketing department and the attainment of its goals.

As a Product Marketing Specialist, you will identify with LINDAL’s Sales team potential markets and customers to support a business case for new product development, build/update LINDAL product sheets, build new product launch documents, and facilitate product training alongside LINDAL’s sales department and lead product promotion campaigns to support global and regional sales strategy.

Furthermore, you will collaborate with various teams for Content Marketing, Digital Marketing, and Event Marketing.

The Product Marketing Specialist will coordinate LINDAL’s external marketing partners including:

• Media partners involved with LINDAL’s external communication (Press Releases, Editorials, Advertising…)
• Content writer supporting LINDAL to write meaningful and compelling articles
• Web Agency to always maintain LINDAL’s website’s look and feel, keeping the page updated and modern. This will include working on website improvement projects
• Graphic designers to steer various artwork projects for external or internal communication campaigns
• Event partners and stand builders to support various events or tradeshows that LINDAL participates in globally.

Internally, the Product Marketing Specialist will also work closely with the Global Sales Team to adapt the corporate marketing communication strategy to local requirements as well as the wider R&D, Customer Technical Service, and Operations teams for various product-related projects.

Your profile

• Bachelor’s in marketing, Business Studies, or related field.
• Minimum 8 years of experience in a similar product marketing role required
• Previous experience in the Manufacturing industry required, ideally Packaging
• Experience/knowledge in the aerosol, filling, pumps, closures industry is a plus
• Previous experience in B2B required
• Flexibility to travel (an average of 2-4 times a year)
• Prefer to work on-site (key to effective specialist product knowledge)
• Language skills: Fluent in English. One additional language is an advantage (especially German, Spanish, or French).
• Effective written and verbal communication skills
• Strong presentation skills
• Data rational and good numeracy skills
• Competency in Microsoft applications including Word, Excel, and Outlook
• Advanced level in PowerPoint required
• Knowledge of AI tools preferred
• Knowledge of WordPress, Photoshop, Illustrator, or Blender is a plus
• Master’s degree or MBA will be advantageous

Why us?

We offer you a long-term perspective with local as well as global opportunities to grow. You will experience working for LINDAL Group as international, diverse, open, enabling, and stable. We aim to offer you challenging tasks and short decision-making paths through flat hierarchies in an organisation where you can unleash your full potential.

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