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SEO Writer & Strategist – Hybrid, or Remote in UK
Salary: 40k to 50k plus bonus
About PetLab Co
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, and a profitable, rapidly growing global presence. We are on a mission to transform pet health through high-quality, science-backed supplements — and content plays a crucial role in achieving that mission.
We’re looking for a SEO Writer & Strategist to plan and execute the development of high-quality, search-optimised content that educates, engages, and converts pet owners. This role blends SEO expertise, content creation, and strategic planning, ensuring that our content ranks highly in search engines while delivering real value to our audience.
If you have a passion for consumer education, a deep understanding of SEO, and experience crafting high-performing content for eCommerce, DTC, or subscription-based brands, we’d love to hear from you.
Who Will You Report Into?
Hey there, my name is Deidre, and I head up the SEO team at PetLab Co. We’re dedicated to creating on-site and off-site content that not only ranks well but also drives engagement and builds trust with pet owners.
As our new SEO Writer & Strategist, you’ll be responsible for researching, writing, and optimising content that helps pet owners find the best solutions for their pets’ health. You’ll also collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy.
We’ve already built a strong foundation, but we need someone with a sharp eye for SEO trends, an editorial knack for writing and editing, and a data-driven mindset to take everything to the next level.
What’s the Ideal Candidate’s Background?
We’re looking for an informed, analytical, and detail-oriented writer and editor with a strong background in SEO content strategy. You should have experience conducting keyword research, writing and editing high-quality long-form content, and optimising existing assets for search performance.
You should also be up-to-speed on the rapid changes and technologies that are impacting the search landscape with the continuous rollout of new SERP features, the rise of generative AI, and a broadening of how and where people find information online.
What’s It Like Working at PetLab Co.?
At PetLab Co., we’ve built a high-performing, collaborative culture that rewards innovation and impact. We move fast, test often, and prioritise learning and growth.
Here’s what you can expect when you join our team:
How Will Your Time Be Spent?
Your role will involve a mix of content creation, SEO strategy, and performance analysis.
Here’s How You’ll Typically Allocate Your Time:
Requirements
To succeed in this role, you should have:
Benefits
The Good Stuff...
At PetLab Co., we value our employees and offer a range of benefits to support your well-being and growth:
PetLab Co. is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds, regardless of gender, race, sexual orientation, religion, age, nationality, marital status, or disability. We believe that diversity fuels innovation, and we’d love for you to be a part of our journey!