Brand Marketing Specialist

Payara Enterprise; United Kingdom; Remote; GBP 30,000 - 60,000; Full time

Job description

At Payara, you can make a real impact.

Payara is a global tech company with a close community feel. We reward people who demonstrate initiative and passion.

We trust you to work autonomously, empowering you to shape your role and influence the business and product development. Enjoy direct connections with all team members, including the founders. Personally and professionally, your voice as an individual is heard and valued at Payara.

Join for the development opportunities and stay for the immersive culture. From our top-rated, thorough onboarding to our extensive rewards and perks, our diverse team enjoys a sense of belonging as "Payarans" from Day One.

We grow fast organically, produce an industry-leading product, and work with the biggest global brands. We invite you, talented individuals globally, to play a key role in our exciting growth.

We are people leaning rather than profit leaning, which means our Payarans benefit from a whole lot of rewards, including:

• Remote flexible working.
• Annual allowances for L&D.
• One-off annual bonus and Director's Thank You reward.
• Paid time off to celebrate your birthday, for volunteering or charity work, or to focus on your mental well-being.
• Loyalty rewards.
• Welcome gifts and limited-edition swag.
• Annual company retreat.

Please visit www.payara.fish/joinus for more details.

As a Brand Marketing Specialist at Payara, you will be responsible for managing Payara’s brand identity across all channels, ensuring consistency in messaging and visual identity. You will also lead social media strategy, creating and scheduling engaging content to grow our online community and enhance brand awareness.

Summary Details

• Role: Brand Marketing Specialist
• Seniority: Mid-Level
• Location: UK or Europe (100% remote)
• Compensation: Rate dependent on local market location and experience

Responsibilities

• Maintain and promote Payara's brand identity, ensuring consistency across all communication channels.
• Ownership of the publishing plan across social media, email marketing, and website.
• Produce and manage content for various marketing materials, including website, blogs, social media, email marketing, and more.
• Oversee social media platforms, create engaging content, and interact with the audience to build and maintain a positive online presence.
• Develop and execute email marketing campaigns, including list segmentation, content creation, and analysis of campaign performance.
• Plan and execute all internal and external marketing events and conferences.
• Execute project management, planning, and running campaigns; managing resources, and meeting deadlines.

Essential Skills & Experience

• 3 years' experience in Brand Management.
• Proven experience using HubSpot.
• Strong communicator in both spoken and written English language.
• Content Creation experience and Social Media Management.
• Email Marketing Campaigns Coordination.
• Internal and external Event Management experience.
• Knowledge of social media channels, planning, and management.
• Google Analytics and proficiency in data analysis to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Event management and branding experience.
• Excellent Project management and coordination skills.

Desirable Skills & Experience

• Video creation and editing skills.
• Reels creation skills.

Personal Skills & Behaviours

• Excellent writing skills and good knowledge of technical tools.
• Excellent written and verbal communication skills for creating compelling content and effectively conveying messages.
• Creativity for developing engaging and memorable marketing materials and campaigns.
• Adaptability to the marketing landscape, changing trends, and technologies.

Qualifications

• Any qualification or certification; however, experience will be highly regarded and considered.

We are an equal opportunities employer. If you require reasonable adjustments due to a disability, please raise this when invited to an interview, stating the adjustments needed.

Please see our company (Recruitment) Privacy statement available at www.payara.fish