Head of Marketing Operations

Awanui Group; London; On-site; GBP 50,000 - 90,000; Full time

Job description

Join to apply for the Head of Marketing Operations role at Awanui Veterinary

Marketing & Communications, Operations London, UK

About Us

We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel. We've revolutionized the business travel market by offering an unrivaled selection of travel options, a powerful booking and management platform, and 24/7 customer support. It's why we've become the leading all-in-one travel management solution.

Founded in 2015 and headquartered in Barcelona, we've grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a unicorn and in 2024 we raised an additional investment of $104 million, with a total valuation of $1.4 billion.

We've been winning awards too. Since 2023, we've been voted one of the best places to work, one of the fastest-growing apps and tech companies, and a leading pioneer of business travel.

These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel.

About The Role

Senior Marketing Operations Manager to join our Growth Marketing team. Reporting to the Senior Director of Growth Marketing, you will play a critical role in managing our marketing technology stack and scaling operational processes to support lead generation and revenue growth. This role involves managing others while also executing your own projects. You will work cross-functionally with Sales and Product to ensure seamless operations and impactful outcomes across the prospect and customer journeys.

Key Responsibilities

• Strategic Oversight & Execution:
• Own and optimize the performance of our marketing technology stack, including Marketo, Customer.io, and LeanData, ensuring effective integration and alignment with business objectives.
• Lead initiatives to scale marketing operations globally, driving improvements that enhance customer communications and pipeline growth.
• Partner with RevOps and Customer teams to align operational strategies with organizational goals.
• Campaign & Communication Management:
• Oversee and support the execution of marketing campaigns in Marketo and Customer.io, ensuring campaigns are set up with accurate tracking, segmentation, and performance measurement.
• Design and implement global nurture and communication programs, supporting both top-of-funnel lead conversion and customer engagement goals.
• Collaborate with the Customer Marketing team to enable personalized, compliant, and impactful customer communications that drive upsell, cross-sell, and retention.
• Data & Insights:
• Ensure data accuracy and integrity across marketing and sales systems, troubleshooting routing errors and data discrepancies.
• Maintain and improve the marketing attribution model to provide insights on campaign performance and ROI across the lead and customer journey.
• Analyze campaign and lifecycle communication data, providing actionable insights to optimize strategy and execution.
• Process Innovation:
• Develop and document scalable processes for marketing automation, campaign management, and customer communications.
• Ensure compliance with GDPR, CASL, and CAN-SPAM regulations across all marketing and customer communications.
• Partner with teams to enable effective data flow and reporting between Marketo, Customer.io, Salesforce, and other integrated platforms.
• Team Leadership & Development:
• Line manager of three team members, actively contributing to execution and serving as a resource for the team by fostering expertise in marketing operations through hands-on support.
• Partner with leadership to identify growth opportunities and lead initiatives to expand operational capabilities.

What Youll Bring

• Experience & Expertise:
• 5-7+ years in Marketing Operations or Marketing Automation, ideally in a global B2B tech environment.
• Proven experience with marketing automation tools such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot.
• Advanced knowledge of CRM platforms (Salesforce preferred), with expertise in campaign execution, lead management, and reporting.
• Familiarity with process-building tools like LeanData and similar platforms.
• Skills & Knowledge:
• Strong technical acumen and hands-on experience troubleshooting integrated marketing and customer communication platforms.
• Deep understanding of email and communication best practices, including compliance with GDPR, CASL, and CAN-SPAM.
• Expertise in data analysis, visualization, and the ability to derive insights to inform strategy.
• Experience running ABM campaigns is a big plus.
• Bonus: Familiarity with HTML/CSS for email templates or landing pages.
• Core Competencies:
• Exceptional problem-solving and project management skills, with a balance of strategic vision and execution.
• Highly collaborative, with the ability to influence and align cross-functional teams.
• A growth mindset with the ability to prioritize and adapt in a fast-paced, results-driven environment.

Our Benefits

• A competitive compensation package, including equity options in TravelPerk;
• 25 days annual leave plus bank holidays;
• Company Pension Plan with Aviva;
• Private medical insurance from Bupa;
• Life insurance with Zurich;
• Income Protection + Wellbeing App with Unum;
• Access to voluntary dental insurance through Bupa;
• Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;
• Discounts on 12-month gym memberships with GymFlex;
• iFeel - a mental health support tool with access to therapists year round;
• Access to a wide variety of discounts and rewards;
• Unforgettable TravelPerk events, including our spectacular annual summer party;
• Parental leave: 12 to 16 weeks, based on location and eligibility factors;
• 16 paid hours per year to volunteer for a cause of your choice;
• A Work from anywhere in the world allowance of 20 working days per year.
• Exponential growth opportunities.

How We Work & Values

Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our London hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.

TravelPerk is a global company with a diverse customer base and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. We must also verify that candidates and employees meet the eligibility criteria to reside and work in the United Kingdom. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.