Content Marketing Specialist

Job Description - Content Marketing Specialist (15466)

Description

The Content Marketing Specialist exists to support the Content Marketing Strategy Lead to maximize easyJet’s reach and impact across owned and organic channels, focusing on social media (specifically Instagram, TikTok, and Facebook).

You will create content for easyJet’s social media channels to inspire travel and drive demand, measure, optimize, analyze, and report on social media content, aligned to broader marketing and business KPIs.

Ensure content marketing plans and calendars are well documented, with clear performance forecasts. Provide creative consultancy to regional Content Marketing Specialists using agreed best practices and playbooks, and work closely with local marketing teams to understand commercial priorities and translate them into impactful content franchises.

What you will be doing

1. Create and own the central documentation that provides a consolidated view of content marketing plans.
2. Develop and deliver epic content for our social media channels – both independently and in partnership with our social media agency through effective briefing and relationship management.
3. Ensure cybersecurity best practices are maintained with account and password management for social media channels.
4. Provide content creation support to Content Marketing Specialists in regional teams and support ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists.

What you will need to do this role

1. You will be a subject matter expert in social media – from planning and creation to deployment and measurement.
2. Confident with both creativity and data analytics – our social media program is focused on delivering against a number of core metrics, and analyzing performance against them and establishing forecasts is an essential part of this role.
3. You will understand and have experience of using other owned and organic channels, including CRM, web, and app copy is desirable along with experience of shooting/creating social-first content and copywriting.
4. You will also need to be organized with exceptional attention to detail as well as being a team player.

The role will require occasional travel.

What you’ll get in return:

• Up to 20% bonus
• 25 days holiday
• BAYE, SAYE & Performance share schemes
• Life Assurance
• Flexible benefits package
• Excellent staff travel benefits

Location & Hours of Work

This role is full time and hybrid where we spend 60% of our time together as a team at our head office at Luton Airport and our Agency offices in London with some occasional travel.

About easyJet

Ready to make your next move? How about making your mark? Join a team with unstoppable drive and passion at easyJet.

At easyJet, our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.

Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges, and supporting each other with our Orange Spirit.

Make a difference with your next role. Make it easyJet.

Apply

Complete your application on our careers site.

We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organization that supports the needs of all. As such, we will make reasonable adjustments at interview through to employment for our candidates.

#LI-CH1 #LI-HYBRID

Business Area

Customer & Marketing

Primary Location