Lead Digital Product Owner

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Lead Digital Product Owner means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

We’re dedicated to making UK driving life smarter and simpler. Our digital team is at the forefront of innovation, leveraging AI-assisted conversational experiences to enhance customer interactions across our website, apps, and other channels.

As a Lead Digital Product Owner, you’ll play a pivotal role in managing and improving our AI-assisted conversational experiences. You’ll lead a team of digital product owners, setting the strategy for your area of responsibility and optimising customer experience and operational efficiency. Your work will involve defining the digital conversations and AI-powered roadmap, implementing it across relevant channels, and leading operational enhancement programmes.

What will I be doing?

• Define and implement the digital conversations strategy, aligning it with the broader company vision.
• Lead and coach a team of digital product owners, ensuring a cohesive and innovative customer experience across digital channels.
• Develop and prioritise a backlog of work, making trade-offs and ensuring the delivery team understands the priorities.
• Collaborate with stakeholders to deliver a consistent and optimised customer experience, including user story development and sign-off.
• Engage stakeholders through internal demos, retrospectives, and refinement sessions, providing relevant business numbers and objectives.
• Work with the digital CX team to analyse customer responses and improve online journeys, ensuring tooling and capabilities meet AI-powered conversation demands.

What do I need?

• Expertise in digital product management, AI-powered technologies, and chatbot development.
• Proven line management and team leadership experience.
• Strong commercial awareness and ability to deliver complex AI interactions.
• Demonstrable stakeholder management experience both with storytelling and translation to both technical and non-technical audiences.
• Excellent communication skills and proficiency in Microsoft Office, JIRA, Confluence, and Google Analytics.
• While not a core Data role, being comfortable and confident analysing data is crucial to this role.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.