Location Based Entertainment EMEA Director, London

Location Based Entertainment EMEA Director, London

Client: WildBrain CPLG

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: e3b2c6407304

Job Views: 7

Posted: 22.02.2025

Expiry Date: 08.04.2025

Job Description:

• Licensing Strategy: Develop and execute a strategic go-to-market licensing plan with key stakeholders for LBE across EMEA, focusing on IP markets in Europe and the Middle East. Leverage WildBrain's own brands, and third-party brands to create revenue-generating opportunities across various segments, including theme parks, water parks, snow parks, indoor entertainment centers, experiential retail, and F&B.
• Business Development: Identify and secure new licensing opportunities within the LBE sector. Build and maintain long-term relationships with LBE Licensees to ensure deals maximize financial returns and align with strategic Licensor objectives and market goals.
• Commercial Expertise: Collaborate with potential licensees to assess the feasibility of LBE projects, reviewing financial models and providing strategic insights to advance partnerships. Structure licensing agreements to ensure financial success and brand integrity.
• Market Insights & Strategy: Leverage industry trends, competitive movements, and evolving market conditions in the expanding experiences sector to inform and drive strategic decisions. Focus on high-impact opportunities to expand IP market reach in Europe and the Middle East. Use actionable insights to shape and execute WildBrain’s LBE business strategy, ensuring alignment with market dynamics.
• Deal Structuring: Negotiate licensing agreements and ensure deals optimize long-term financial returns for both Licensees and Licensors while maintaining brand integrity.
• Regional Growth: Drive WildBrain’s LBE business presence across EMEA, positioning the company as a brand-building strategic partner, providing expertise throughout the development journey.

Qualifications:

• Experience: Minimum of 8-10 years in licensing, business development, investment or a related field, with a commercial background in real estate development related to location-based entertainment.
• Entrepreneurial Mindset: A proactive leader who identifies and pursues new opportunities, driving growth in both established and emerging markets.
• Financial Acumen: Proven experience working in evaluating and structuring licensing deals that meet both financial returns and brand standards. Ability to assess the financial decision-making process for LBE ventures.
• Commercial Skills: Demonstrated success in deal structuring, contract negotiations, and driving long-term profitable partnerships within the LBE and entertainment sectors.
• Education: A degree in Business Administration, Real Estate, Finance, or a related field.
• Regional Expertise: Strong knowledge of the EMEA market, with the ability to navigate the complexities of real estate and entertainment fixed-location development, as well as the diverse business culture environments in these regions.
• Language Skills: Additional languages spoken within EMEA regions are a plus.
• Flexibility: Ability to work across time zones and travel as needed to collaborate with stakeholders in different territories to ensure effective communication.

Additional Information:

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

What We Offer: Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private medical insurance, income protection, gym subsidy, bonus time off, employee share programmes, reduced summer hours and flexible & home working.

Our Commitment: Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain CPLG: WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach.

About WildBrain: At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi.