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CRM Automation Manager

Stopgap - Marketing, Digital & Creative Recruitment

City Of London

Hybrid

GBP 40,000 - 50,000

Full time

20 days ago

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Job summary

An established industry player is seeking a CRM Automation Manager to enhance their email marketing initiatives. This pivotal role involves developing and optimizing high-performing CRM campaigns, designing responsive email templates, and leveraging data for continuous improvement. The ideal candidate will possess advanced knowledge of Salesforce Marketing Cloud, strong email copywriting skills, and proficiency in data analysis. Join a dynamic organization renowned for its innovative ideas and impactful solutions, where your contributions will help shape the future of society. If you're ready to make a difference in the world of marketing, this opportunity is perfect for you.

Qualifications

  • Erfahrung mit Salesforce Marketing Cloud und Marketing-Automatisierung.
  • Starke Fähigkeiten im E-Mail-Copywriting und Datenanalyse.

Responsibilities

  • Entwicklung und Optimierung von CRM- und E-Mail-Marketingkampagnen.
  • Gestaltung responsiver E-Mail-Vorlagen unter Verwendung von HTML und dynamischen Inhalten.

Skills

Salesforce Marketing Cloud
Email Copywriting
Data Analysis
Google Analytics

Tools

HTML
AMPscript
Liquid

Job description

CRM Automation Manager (eu3-1631-598679) City of London, England

Salary: GBP40000 - GBP50000 per annum

THE COMPANY
Join a globally recognised think tank at the forefront of driving positive change in education, employment, environment, and sustainability. This dynamic organisation is renowned for its cutting-edge research, innovative ideas, and a global network of problem solvers. Through rigorous analysis and actionable insights, they deliver impactful solutions that shape the future of society.

THE ROLE
We are seeking a skilled CRM & Email Marketing Specialist with expertise in Salesforce Marketing Cloud to lead and enhance CRM initiatives. In this pivotal role, you will:

  • Develop, automate, and optimise high-performing CRM and email marketing campaigns across customer journeys.
  • Design and build responsive email templates for onboarding, engagement, retention, and reactivation campaigns using HTML, dynamic content scripting (AMPscript, Liquid), and Salesforce tools.
  • Leverage data and insights to continuously analyse, test, and refine campaigns for maximum engagement and conversion.
  • Collaborate with cross-functional teams to ensure consistent messaging and user experience.

REQUIREMENTS
To excel in this role, you will bring:

  • Advanced knowledge of Salesforce Marketing Cloud and marketing automation best practices.
  • Strong email copywriting skills to craft compelling, action-driven content.
  • Proficiency in data analysis and reporting; experience with Google Analytics is essential.
  • The ability to work in a hybrid setup, commuting to a London office 3 days per week.

If this sounds like the role for you please APPLY NOW!

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