Senior Marketing Manager

VMA GROUP; Coventry; On-site; GBP 40,000 - 70,000; Full time

Job description

This range is provided by VMA GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

VMA GROUP & Jack Pascoe are working with an awesome utilities company who are in an exciting growth phase, expanding the marketing function. This search for a positive, ambitious and hands-on marketing manager is to develop, implement, and execute the marketing plan, which is to have a great focus on business strategy encompassing segmentation, positioning, messaging, and campaign management, leveraging both digital and traditional marketing channels to drive growth objectives.

You will:

• Develop and implement annual Marketing & Communications plans for the business.
• Identify customer personas and create targeted collateral to support each stage of the customer journey.
• Plan and execute demand generation and conversion initiatives, including organic and paid search campaigns, social media strategies, content creation, events, and more.
• Manage and maintain a database of relevant contacts, leveraging demand generation marketing campaigns to drive engagement.
• Identify business opportunities within key customer market segments to support sales and commercial objectives.
• Build and nurture relationships with target groups, such as high-density developers, consultants, and architects.
• Oversee the development of marketing collateral, maximizing synergies with the brand/business.
• Contribute to content creation for blogs, white papers, website, social media, and other publications to enhance brand visibility and thought leadership.
• Collaborate with our PR agency to foster media relationships and support PR and thought leadership initiatives.
• Ensure brand consistency and compliance with established brand guidelines.

Additional Eligibility Requirements:

• 3 Days minimum into office located in Coventry.
• 5 years min. experience in B2B marketing at a similar level.
• Degree or equivalent in Marketing.
• CRM Experience, preferably Salesforce.
• WordPress experience.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Strategy/Planning, and Writing/Editing

Industries

Utilities