Head of Social (Stylist)

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An exciting opportunity has risen for a talented Head of Social Media to join Stylist, overseeing the strategy and content across all of Stylist's social media channels.

About Stylist:

Stylist (part of DC Thomson) is the UK's leading media brand for women; talking to 5 million UK women a month and making up 40% of the women's lifestyle sector.

Our audience are the UK's finest professional women - a demographic who we understand and represent better than any other publisher. Our mission? To support, uplift and entertain this audience with compelling content and life-enhancing experiences so that they always feel seen and heard.

The award-winning Stylist magazine and Stylist.co.uk sit at the heart of our portfolio, reaching 400K women in print and over 3 million UK women online through non-stop, mobile-first content.

About the role:

Stylist is looking for a Head of Social Media to join their editorial team.

Reporting to the Digital Content Director and working closely with the print and digital editors and Editorial Director, you will bring experience leading a social media strategy for a digital publication and driving growth in audience and engagement.

This role demands an analytical approach to spearhead the execution of Stylist's social media strategy combined with outstanding idea generation, a healthy love for data and a deep understanding of how to grow an audience while maintaining our brand positioning.

The successful candidate will also have an instinctive understanding of how to serve the Stylist reader and will uphold our purpose to help women through the work that we do. An understanding of the topics that appeal to our audience - from feminism through to fashion - is also essential.

What to expect:

Working with the Stylist editorial team, you'll be at the forefront of shaping our social media strategy across various platforms, deciding what will be posted on Instagram, TikTok, WhatsApp, LinkedIn, Pinterest and more and ensuring our ambitious growth targets are being hit day-in, day-out with analytical oversight. You will attend senior leadership meetings, report on editorial insight, collaborate with the commercial team on pitches and should be comfortable advising other parts of the business in social media best practice if needed.

Responsibilities:

• Oversee the output of Stylist's social media, leading the execution of our social media strategy and working with the social team to ensure everything meets the high standards held by Stylist.
• Grow Stylist's online audience and increase key engagement metrics.
• Generate concepts for new social media only franchises and brand moments.
• Manage the social media team's daily workflow as well as supporting the wider editorial team as needed.
• Foster a deep understanding of reader behaviours, utilising insights to enhance user engagement and satisfaction.
• Be adept at spotting new trends and conversation points as they emerge, ensuring Stylist is at the forefront of these focal points.
• Work with the editorial team to ensure ambitious KPIs and deadlines are met.

Requirements

Essential:

• A deep knowledge and understanding of how to work effectively on all social media platforms, with a view of the new platforms we should experiment with.
• Confidence leading on both long-term overarching social media strategy and in-the-moment reactions to the news.
• The ability to work collaboratively and creatively with the wider editorial team.
• To be well-organised and able to juggle lots of different deadlines while working at pace.
• A wealth of ideas on how to best make the brand shine on social media alongside driving traffic.
• Accuracy and attention to detail.
• An in-depth understanding of the Stylist brand.

Beneficial:

• Knowledge of and experience in content behind a paywall.
• Experience in growing a paid subscription base through social media.
• Experience in video editing.

To apply for this role, please follow our online application process and submit a CV and cover letter.

Benefits

This is a full-time, permanent position, working 35 hours per week from our London, Fleet Street Office. We offer a generous package including 26 days holiday plus bank holidays, health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email recruitment@dcthomson.co.uk.

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.