Marketing Campaigns Operations Specialist - Europe

Storyblok; London; Remote; GBP 30,000 - 60,000

Job description

Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. It supports the entire content lifecycle—from creation and management to delivery—streamlining workflows, boosting productivity, and ensuring exceptional performance and accessibility. Storyblok frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.

Designed for global scalability and secure collaboration, Storyblok enables teams to deliver seamless, engaging digital experiences at scale. Trusted by leading brands like Oatly, Virgin Media O2, Deliveroo, Renault, and Education First, Storyblok helps businesses of all sizes unlock new opportunities, channels, and markets—delivering a bigger, faster market impact.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many "firsts". Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you'll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

Storyblok is seeking a talented Marketing Campaigns Operations Specialist to execute targeted strategies to our Tier 1 and Tier 2 accounts through email nurtures, webinar strategies and 6Sense initiatives.

As a key member of our Campaign Marketing team, you will be responsible for supporting the Campaigns Managers with executing programmes and initiatives in line with our 4 key campaigns that run for a 12 month period. You will advise on strategies for each campaign collaborating with content teams to ensure effective messaging, and measuring campaign performance. Your ability to understand the needs and pain points of marketing professionals will be essential for success in this role.

ESSENTIAL JOB FUNCTIONS

Campaign Strategy and Execution:

Support the Campaign Marketing Managers in developing and executing targeted marketing campaigns across 6Sense, webinar and email nurtures focused on attracting and engaging marketing professionals. Collaborate closely with content teams to ensure campaign messaging aligns with marketing needs and interests. Leverage the Forrester (SiriusDecisions) campaign hierarchy approach to structure and optimize campaigns. Measure campaign performance and help optimize future campaigns based on data-driven insights.

Campaign Tech:

Webinar Tech: Be responsible for the whole webinar strategy at Storyblok. Work alongside each Campaign Manager to plan effective webinar strategies across the 4 core theme. Work with Product and Partner to build webinar strategies with their departments. Build and maintain the corporate webinar calendar. Activate pre and post webinar engagement activities across digital channels.

6Sense: Be the main point of contact within the team for 6Sense. Be responsible for building targeted ABM strategies for our 4 campaigns in line with Campaign Managers. Optimise and measure performance. Email nurture: Strategise and implement nurture and re-nurture campaigns in line with 6Sense stage and buyer intent signals.

• Work closely with Marketing Ops to optimise and monitor lead flow as a result.

Operations and Reporting:

• Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
• Goal Setting; develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
• Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.
• Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.

Data Management; work closely with Business Operations to ensure data is syncing seamlessly in Salesforce for accurate and up-to-date attribution, lead management, and reporting.

Marketing Knowledge and Understanding: Demonstrate a strong understanding of marketing concepts, trends, and best practices. Leverage marketing knowledge to create more effective campaigns that resonate with marketing professionals and address their specific needs. Stay up-to-date on industry trends and marketing communities to ensure campaigns remain relevant and engaging.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in marketing, campaign management, or digital marketing are a plus.

Proven experience in using 6Sense, webinar tools and email automation Experience in Forrester (Sirius Decisions) Campaign Framework - a plus

• B2B marketing experience, with a focus on marketing professionals as a target audience.
• Strong understanding of marketing concepts, trends, and best practices.
• Experience developing and executing targeted marketing campaigns.
• Knowledge of marketing automation platforms and tools.
• Ability to analyze marketing data and optimize campaigns based on performance metrics.
• Experience working in a fast-paced, high-growth environment.
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Passion for marketing and a genuine interest in understanding the needs of marketing professionals.
• Ability to stay up-to-date on industry trends and marketing communities.

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space.

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here .

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).