Ecommerce Merchandising Manager

ESSILORLUXOTTICA GROUP; London; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Widen Your Horizons. Join the Next Chapter of Your Career

At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow.

Don't miss the chance to shape your #FutureInSight with us!

If you've worn a pair of glasses, we've already met.

EssilorLuxottica are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as Varilux, and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and leading eCommerce platforms such as Glasses Direct.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world?

Join us in redefining the boundaries of what's possible!

Your role

We are looking for a motivated and enthusiastic Ecommerce Merchandising Manager for our eCommerce retail brand Glasses Direct.

The Merchandise Marketing Manager is responsible for driving the product strategy for frames and lenses, focusing on assortment planning, product calendar development, and experience optimization. This role is critical to enhancing Average Order Value and improving conversion rates and gross margins.

Key Responsibilities:

1. Product Strategy Development
   
   • Formulate and implement a comprehensive product strategy aligned with business objectives to drive improvements in AOV, CVR, and product margins.
   • Develop and execute action plans across product assortment, marketing, website experience, and other business functions to support strategic goals.
2. Product Assortment and Pricing Management
   
   • Lead the development and management of the frame assortment plan, ensuring alignment with broader business objectives.
   • Develop the new frame introduction plan and coordinate with the group team to ensure alignment.
   • Collaborate with cross-functional teams to create and oversee the lens assortment plan, ensuring effective execution and alignment across all stakeholders.
   • Ensure effective pricing strategies for both frames and lenses to optimize profitability and market competitiveness.
3. AOV, CVR, and Margin Optimization
   
   • Lead initiatives aimed at optimizing AOV and ensure the successful execution of related projects.
   • Collaborate with the UX team to initiate product website experience optimization projects that improve CVR and drive user engagement.
   • Oversee product margin performance, refining pricing strategies and leading initiatives to improve profitability of different product categories.
4. Product Marketing Calendar Development and Execution
   
   • Develop and execute a comprehensive product marketing calendar for frames and lenses, aligning with key business initiatives and seasonal campaigns.
   • Partner closely with UX, CRM, Brand, and Marketing teams to align on strategic plans and ensure seamless execution across all channels.
   • Work with the Group Merchandising team to finalize the promotional calendar for EL brands, ensuring compliance with Minimum Advertised Price (MAP) policies and brand guidelines.
5. Reporting and Analysis
   
   • Lead research and analysis efforts to drive product assortment decisions, marketing strategy optimization, and initiatives to enhance AOV, CVR, and margin.
   • Generate routine and ad-hoc reports, providing actionable insights to guide strategic decision-making and continuous business optimization.

What you'll bring:

• Merchandise Marketing Expertise: Hands-on experience in managing eCommerce product marketing.
• Influencing & Leadership Skills: Strong influencing skills to lead and collaborate effectively with individuals who have diverse priorities and goals. Demonstrated leadership abilities in guiding and communicating with team members from various cultural backgrounds.
• Self-Motivation & Emotional Management: Ability to work autonomously with high self-drive and motivation, as well as strong emotional management skills to navigate a fast-paced environment.
• Data Analysis Proficiency: Exceptional mathematical and analytical skills to enable sound testing, interpret results, make data-driven decisions, and work efficiently within large data sets.
• Reporting & Data Visualization Skills: Expertise in data-driven reporting, with advanced skills in data visualization and presenting insights in a clear, impactful manner.
• Exceptional Communication Skills: Strong communication and interpersonal abilities to engage, interact, and build relationships with a diverse workforce across all levels.

What we're offering:

• Strategic oversight of the direct communication channels and on-site experience.
• Support for you as you grow in seniority and take on new challenges and responsibilities.
• A friendly, professional, relaxed working environment.
• An exciting opportunity to work for a forward-thinking high-growth ecommerce company.

The benefits:

• 33 days annual leave inclusive of Bank Holidays.
• Hybrid working (2 to 3 days in office/at home).
• Pension Scheme.
• EssilorLuxottica Employee Shareholding schemes.
• Life Assurance policy 5 x your annual salary.
• Cash Health Plan Scheme with Health Shield & Perks discount scheme.
• Staff discount policy for eyewear purchases.
• Season Ticket loan.
• Cycle to Work scheme.

Our Diversity, Equity and Inclusion commitment:

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.