Ecommerce Marketing Manager

Staff Selection UK Ltd; Cleckheaton; On-site; GBP 32,000

Job description

Job Title: E-commerce Marketing Executive
Location: Cleckheaton
Salary: £32,000 per annum

We are looking for an experienced E-commerce Marketing Executive to join our growing team in Cleckheaton. In this role, you will be responsible for executing and optimizing our online marketing strategies to increase brand visibility, drive traffic, and boost sales across multiple e-commerce platforms. You will work closely with other teams to enhance our digital presence and ensure that we are engaging effectively with our target audience.

Key Responsibilities:

1. Online Campaign Management: Develop and execute digital marketing campaigns across various channels, including social media, email, SEO, PPC, and display advertising.
2. Content Creation: Create engaging content for website listings, product descriptions, email newsletters, and social media platforms to drive customer engagement and conversion.
3. SEO & SEM: Optimize website content for search engines and manage paid search campaigns (PPC) to drive targeted traffic and increase conversion rates.
4. Analytics & Reporting: Track and analyze the performance of online campaigns using tools like Google Analytics, and provide regular reports on KPIs such as traffic, conversion rates, and ROI.
5. Customer Engagement: Manage and grow customer relationships through email marketing, social media platforms, and other digital channels, ensuring high levels of customer satisfaction.
6. E-commerce Platform Management: Oversee product listings, stock updates, and product categorization on e-commerce platforms, ensuring accurate and compelling content that drives sales.
7. Competitor Analysis: Conduct regular competitor research to identify trends and opportunities to stay ahead in the marketplace.
8. Collaboration: Work closely with the sales, design, and product teams to ensure consistency of messaging and promotions across all marketing channels.
9. Promotions & Discounts: Assist with the creation and management of special promotions, discounts, and offers to encourage purchases and drive traffic during key sales periods.

Key Requirements:

1. Experience: Proven experience in e-commerce marketing, digital marketing, or a related field.
2. Skills: Strong understanding of online marketing techniques, including SEO, SEM, content marketing, email marketing, and social media strategies.
3. Tools: Proficiency with marketing tools such as Google Analytics, SEMrush, Mailchimp, Google Ads, Facebook Ads Manager, and similar platforms.
4. Communication: Excellent written and verbal communication skills, with the ability to create engaging content and interact effectively with customers.
5. Analytical Skills: Strong analytical mindset, with experience in tracking and interpreting key metrics and data to optimize campaigns.
6. E-commerce Platforms: Experience managing e-commerce platforms such as Shopify, WooCommerce, Magento, or similar.
7. Creativity: A creative approach to marketing with a focus on achieving business goals and driving customer engagement.