Social Media Manager

Hertility; London; Remote; GBP 100,000 - 125,000; Full time

Job description

This role isn't just about content—it's about performance. You'll need a deep understanding of social media's role in customer acquisition, how to scale paid social budgets (£1M+ annually), and how to use attribution models to optimise performance.

You might be brand-side, having led social for a fast-growing company, or agency-side, managing large-scale social campaigns. Either way, you'll bring the strategic thinking, creative vision, and analytical mindset needed to drive both engagement and conversions.

What you'll be doing:

• Social Media Strategy: Own and execute Hertility's organic and paid social strategy, ensuring alignment with overall growth and brand objectives.
• Customer Acquisition & Attribution: Use data-driven insights and attribution models to measure the impact of social on customer acquisition and conversion.
• Content & Creative Strategy: Develop high-performing social content, leveraging UGC, influencers, video, and production to drive engagement and sales.
• Paid Social Management: Lead multi-million-pound paid social campaigns, optimising budgets across platforms for efficiency and impact.
• Collaboration: Work closely with the VP of Growth (your direct report) and Head of Brand to integrate social into the wider marketing strategy.
• Influencer & UGC Activation: Identify and activate influencers, creators, and UGC to drive brand reach and credibility.
• Innovation & Experimentation: Stay ahead of algorithm changes, social commerce, and emerging trends, constantly testing and iterating.

We're growing and this role is fast-paced so there will occasionally be other tasks you'll be responsible for that may not be covered by this list.

Requirements

What We're Looking For:

You'll thrive if you're passionate about fertility and reproductive health and bring:

• Relevant Experience: 5+ years in social media marketing, with hands-on experience in both organic and paid social. Strong understanding of marketing acquisition, attribution models, and customer journey mapping across social channels.
• Social Media Expert: Deep knowledge of content formats, platform algorithms, and creative best practices. Experience with influencer marketing, UGC, and creative production to maximise social impact.
• Budget Experience: Proven track record of managing paid social budgets of £1M+ annually.
• Data Driven: Ability to interpret data and turn insights into actionable strategies.
• Confidence: Passionate about exceeding expectations and is a confident, results-driven self-starter.
• Team Work: A collaborative approach is required in this role!
• Organisation: Excellent time management and prioritisation skills. A great communicator is a must!
• Solution Led: A solution-oriented approach—when you see something not working, you will flag it and be part of the solution!
• Adaptability: Experience in a fast-paced, evolving environment.
• Women's Health: Passion for women's health and breaking taboos in the space.

Benefits

Perks & Benefits:

33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year.

Company Laptop: The tech you need to succeed!

Fully Remote: Work from anywhere with the flexibility to do what matters most to you.

Flexible Working Hours: We trust our team to manage their time and deliver results.

Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match.

Mental Health Support: In-house counselling available anytime.

Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family.

Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life.

Menstrual Leave: Supporting health and wellbeing.

Financial Advisor Access: Get guidance on financial planning.

Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!

Your Team:

You will be working and reporting directly into our Head of Brand - Larissa Taciuk and VP of Growth - Lucy Button. You'll be working within our wider growth and marketing team, alongside our Founders and with the rest of the business.

Our Culture & Values:

At Hertility, we're all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We're bold, focused, dependable, and proud—lifting each other up, working with heart, and staying true to our mission.

Diversity & Inclusion:

Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We're proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work.

Ready to Apply?

• Apply by: Monday 17 February 2025
• Interviews Begin: from Wednesday 12 February 2025. The first stage will be a telephone screening with a member of our people and talent team. We will then have a competency-based interview and a discussion based around a case study of a social media strategy that you're most proud of which will be held by our Head of Brand, Larissa Taciuk, alongside Laura Swinburne (Senior Product and Growth Marketing Manager). Following this there will be a final interview with Lucy Button - VP of Growth and Deirdre O'Neill (Co-Founder and CLO).
• Start Date: From Monday 17th March 2025 onwards

Any questions or adaptations needed please let us know.

We expect a huge number of applicants for this role, so we thank you in advance for your patience and reserve the right to close the role early should this become necessary.

If you're excited to be part of a team that's redefining women's health, apply now! We can't wait to meet you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• IT Services and IT Consulting