Graduate Sales Development Representative

The Fuel Store Ltd; Birmingham; Hybrid; GBP 25,000 - 45,000; Full time

Job description

Birmingham, United Kingdom | Posted on 26/03/2025

An industry leader in fleet management solutions, providing unrivaled support that keeps Britain moving. We fuel better.

Job Description

Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain’s roadways.

As a family-run business with over 9 years under our belt, we have always been determined to deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are genuinely at the forefront of everything we do. We believe that our services will allow them to reach heights they didn’t even know possible and we love being part of that journey!

Our significant growth has led us to invest further across our Sales division to increase revenue, partnerships with our customers, and in turn grow our product portfolio further.

As a Sales Development Representative, you will play a pivotal role at The Fuel Store in booking appointments for our fleet specialists by generating leads through outbound calls. The ideal candidate will have excellent communication skills, a persuasive personality, and enjoy building relationships over the phone.

Your primary responsibilities will include identifying, prospecting, and initiating meaningful connections with potential clients. Engaging in persuasive communication to promote our products and services across fleet management, to book appointments.

Brief Overview:

Location: Birmingham, B2 (Hybrid)

Requirements

Requirements for a Sales Development Representative:

• Conduct outbound calls to prospective clients to generate leads and schedule appointments for fleet specialists.
  
• Understand the needs and requirements of potential clients to provide relevant information about our fleet services.
  
• Maintain a high level of product knowledge to effectively communicate the value and benefits of our services.
  
• Achieve and exceed daily, weekly, and monthly call and appointment targets.
  
• Utilize CRM software to track call activity, follow-up, and update client information accurately.
  
• Handle objections and rejections professionally and persistently.
  
• Collaborate with the sales team to develop and refine lead generation strategies.
  
• Follow up with potential clients who have shown interest in our services.
  
• Provide detailed and accurate information to fleet specialists to ensure successful appointments.
  
• Stay informed about industry trends and market conditions.
  

To have the ability to contribute to The Fuel Store’s success, you will need:

• The confidence & resiliency to make outbound phone calls.
  
• Strong communication and interpersonal skills with the ability to build rapport quickly.
  
• Excellent telephone etiquette and a clear, professional manner.
  
• Ability to work independently and as part of a team in a fast-paced environment.
  
• Goal-oriented with a track record of meeting or exceeding targets.
  
• Strong organizational skills and attention to detail.
  
• Ability to handle rejection and maintain a positive attitude.
  
• Flexibility to adapt to changing priorities and handle multiple tasks simultaneously.
  

As well as having the right experience, a Fueller will have:

• Strong motivation to work in a fast-paced environment.
  
• Ambitions to earn a lot of money!
  
• Great aptitude for overcoming challenges by having a naturally inquisitive mind.
  
• Ability to challenge the status quo; actively seeking to understand HOW something works, not just WHY.
  
• Resilience and ability to focus on the detail but not forget the bigger picture.
  
• Ability to work hard as an individual but also bring value to the wider team.
  
• Excellent communicator and act as an “ambassador” for all stakeholders.
  
• Ability to be logical when making decisions.
  
• Excellent organisation and time management.
  
• Be commercially savvy.
  

Benefits:

• Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
  
• Health & Wellbeing: All employees will have access to MediCash upon passing their probation, this will allow you to access retail discounts, a virtual GP, claim dental care, counselling, and so much more.
  
• Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays; you increase personal holiday allowance with increased service.
  
• Career Progression: We track all employees' progression by creating personal development plans.
  
• Incentives & Good Commission: We offer uncapped commission for our Sales team, as well as regular incentives for everyone across the business to get involved in.
  
• Location: Based in Birmingham City Centre, with panoramic views from the office floor.
  
• Other benefits: Monthly employee awards, which would include a lunch provided. Regular in-house competitions and games. Tea, coffee, fresh fruit & breakfast are available for everyone in the business. Feel free to take a look for yourself here! https://thefuelstore.co.uk/careers
  

A little more for you to know...

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed – we just need you to have that drive and willingness to learn!

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neurodiversity or disability status, marital status, veteran status, and national origin.