DTC Website Development Lead

ALCOTOX LTD; United Kingdom; Remote; GBP 30,000 - 60,000

Job description

Direct message the job poster from ALCOTOX LTD

DTC Website Lead — Full-Time / Part-Time (Core Team Role)

Location: Remote

Company: Alcotox Ltd — Premium Wellness Brand

About Alcotox

Alcotox is a life sciences company pioneering the emerging alcohol wellness category. We are building a premium direct-to-consumer nutraceutical brand positioned to lead this space. We are seeking a skilled DTC Website Lead to take full ownership of our digital presence — elevating design, user experience, and conversion performance to meet the highest standards of a premium DTC brand.

The Role

We are hiring a core team member to take full ownership of Alcotox’s digital platforms, with responsibility for managing and optimising multiple assets across the portfolio. Beyond the main Alcotox ecommerce platform, you will also contribute to:

• VitalX — a parallel direct-to-consumer wellness brand.
• Sipsmart — our AI-powered wellness app (in development).

Alcoholic beverage and biotech ventures — supporting Alcotox’s broader innovation pipeline.

You will play a key role in elevating and maintaining all brand websites and customer touchpoints, optimising customer journeys, subscription flows, and performance, while helping to build a scalable DTC infrastructure across multiple brands.

Responsibilities:

• Own the design, development, and optimisation of the Alcotox DTC website.
• Deliver a polished, conversion-optimized, mobile-first user experience.
• Finalize and optimize subscription flows and checkout integration.
• Drive continuous improvements in UX, CRO, speed, and engagement.
• Implement animations, micro-interactions, and brand-consistent UI enhancements.
• Work as part of the core Alcotox team — this is not a project, it’s ownership.

Requirements:

• Proven experience building and optimizing premium Shopify-based DTC ecommerce websites — beyond basic theme installation.
• Deep understanding of UX, UI, and conversion optimization tailored for wellness, consumer health, or lifestyle brands.
• Ability to independently design, implement, and refine Shopify subscription flows, checkout customization, and retention mechanisms.
• Strong portfolio showcasing live, commercially successful Shopify stores you’ve built or led.
• Skilled in elevating existing Shopify stores to premium brand standards.
• Comfortable working directly with founders and leadership to deliver brand-consistent, conversion-optimized results.
• Bonus: Familiarity with CRO best practices, A/B testing, performance tuning, and Shopify ecosystem apps (Recharge, Klaviyo, etc.).

Why Join?

• Play a pivotal role in shaping the digital experience and long-term growth of Alcotox and its associated brands.
• Become part of a brand positioned to scale significantly.
• Direct access to the founder — work fast and make decisions without red tape.
• Flexible — part-time, or fractional depending on the fit.

To Apply:

Send:

• Short introduction
• Portfolio of relevant DTC ecommerce work

Seniority level

Mid-Senior level

Employment type

Part-time

Job function

Information Technology

Industries

Food and Beverage Manufacturing