Digital Marketing Executive

Job Introduction

A fantastic job opportunity is available in our award winning marketing team based in Harrogate. We are looking to appoint a Digital Marketing Executive who will assist the business on their ongoing digital development. Activities include managing social media accounts, content SEO strategy and PPC with the scope to learn about all things digital. Ideal candidates will live in the Harrogate, Leeds or York areas.

1. Create social media plans for LinkedIn and YouTube. Create engaging content and use tools for scheduling and tracking performance to refine strategies.Social Media Management
2. Working with our external consultant to effectively coordinate and develop PPC performance.PPC
3. Optimise and create new engaging website content, conduct keyword research, and improve content to increase search engine visibility.Search Engine Optimisation
4. Enhance email marketing through website integration. Utilise customer data from the site for personalised campaigns, automation workflows, and improved engagement.Email Marketing:
5. Support omni-channel strategies. Coordinate messaging and promotions across online platforms, aligning with the website for seamless customer experiences and increased brand engagement.Omni Channel Connection:
6. Analyse performance of digital marketing channels to identify growth opportunities and increase enquiries for the business. As well as monthly reports of each channel's performance.Analytics and Reporting
7. Research industry developments across digital channels to identify opportunities for innovation and feedback to the team any findings, which can be implemented to improve growth.Market Research

1. Experienced in tailored content creation. Eager to learn and contribute to engaging social campaigns.Experience in B2B Social Media:
2. Experienced in using social scheduling tools and content creation platforms like Canva.Social Media Tools Proficiency:
3. Interest in PPC, with an eagerness to learn and contribute to optimising campaigns.Google Ads:
4. Takes initiative in exploring and implementing innovative marketing techniques to drive growth.Proactive Marketing Mindset:
5. Works well in a team environment, open to collaborating with members across the marketing team and external consultants.Collaborative Nature
6. Can work on multiple projects, ensuring tasks are completed on time.Organised and Detail-Oriented
7. Able to communicate effectively with team members and external partners.Clear Communication Skills
8. Can adjust to a dynamic work environment, eager to learn and contribute to digital growth initiatives.Adaptable and Enthusiastic:

1. 25 days annual leave + bank holidays
2. Full training on multiple aspects of digital marketing
3. Company Pension
4. Life Assurance cover
5. Save As You Earn Scheme
6. Cycle to work scheme
7. Free on site parking
8. Free Tool Hire
9. Training & Development Opportunities
10. Regular Discounts (e.g. Samsung, Nike, Airbnb, Virgin Wines)

Groundforce is the market-leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60-year heritage, we offer comprehensive shoring and related services. Operating under the Groundforce banner, we provide a wide range of solutions, including shoring, piling, construction training, temporary bridging, and more. Our goal is to be the convenient one-stop shop for "total solutions" in the construction and civil engineering industry. At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco, Piletec, Mr Cropper, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high-quality equipment for our customers. Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety. Join Groundforce, where we deliver exceptional support, innovative solutions, and outstanding customer service. Apply today and be part of our team that takes pride in our industry-leading position. Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

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