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Web Analyst/UX Researcher

Trades Workforce Solutions

United Kingdom

On-site

GBP 35,000 - 55,000

Full time

30+ days ago

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Job summary

Join a rapidly growing luxury tour operator in the UK as a UX Researcher/Web Analyst. This exciting role involves analyzing online customer behavior to enhance digital experiences. You'll leverage tools like Google Analytics 4 and collaborate closely with product teams to drive data-informed design decisions. In this entrepreneurial environment, you'll have the opportunity to challenge assumptions and contribute to a user-centric design framework. If you're passionate about data and eager to make a significant impact, this role offers great potential for professional growth and skill development.

Qualifications

  • Commercial experience as a UX Researcher or Web Analyst is required.
  • Experience working in an Agile software development environment.

Responsibilities

  • Monitor, analyze, and optimize the customer journey using GA4.
  • Conduct qualitative and quantitative research for design decisions.

Skills

UX Research
Web Analysis
Data Analysis
Customer Journey Optimization
Agile Methodologies

Tools

Google Analytics 4
PowerBI
Tableau
Hotjar
Figma
Sketch

Job description

Working for one of the fastest growing Long Haul Affordable Luxury Tour Operators in the UK, across two brands that are highly respected across their customers, suppliers and the sector.

The company’s belief that “everyone deserves a little luxury” reflects a drive and commitment to offer great value, service and choice. Striving to be different, go the extra mile for their customers and foster teamwork throughout the business to drive successful outcomes in everything they do.

A great role for a UX Researcher/Web Analyst to work with the Head of ecommerce product - analysing and evaluating online customer behaviour, to help drive informed business decisions. Contributing toward the creation of exceptional digital customer experiences. Leveraging GA4 and other analytical tools to dive deep into the online customer experience, uncovering actionable insights.

You’ll also support the CRO testing team by helping to determine the measuring criteria and key KPIs for effective review.

Key areas of responsibility include:
  1. Using GA4 and complementary analytics tools to monitor, analyse, and optimize the customer journey.
  2. Conducting both qualitative and quantitative research to drive data-informed design decisions.
  3. Collaborating closely with the product team to identify improvements and implement a robust, user-centric design framework.
  4. Creating seamless and engaging usability across the digital platforms.

The role requires a passion for data, digging deep into insights and challenging assumptions in a robust and credible manner.

Experience of working with product managers in an Agile software development environment and commercial experience as a UX Researcher or Web Analyst.

High proficiency with Google Analytics, tag manager, PowerBI/Tableau or equivalent, Hotjar, Figma/Sketch or similar.

An entrepreneurial, challenger brand environment, a great opportunity for future progression and to grow your skills and experience.

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