Content Lead (Web) - 12 Months FTC Maternity Cover

Tbwa Chiat/Day Inc; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Content Lead (Web) - 12 Months FTC Maternity Cover

London

We’re very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders. They’re builders. They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

Flo.health is looking for an Acting Content Lead (Web) for a fixed term contract. You’ll be brimming with innovative, growth-focussed SEO content ideas, plus the passion, skill and energy needed to lead an experienced web content team towards a vision. You’ll be working in a very fast-paced, collaborative team of content, SEO, visual, medical, product and analytical pros tasked with helping grow traffic to Flo.health, and in turn, the Flo app’s subscriber base, so an ability to understand the health SEO landscape, plus CRO, is a must. An expert at figuring out what people want from health content, and then driving your team to deliver it, is what we’re after.

Your Experience

Must have:

• A proven track record leading a growth-focussed SEO health content strategy for a major brand.
• A commercial mindset. A demonstrable working knowledge of how to convert SEO traffic into paid subscribers, through compelling SEO and CRO copywriting that combines a clear understanding of user intent with product know-how.
• People management experience. A CV that includes at least one previous content leadership role - be that at a project or department level, or something more senior. You know how to inspire and motivate a team of content creators to produce their best work, quickly in a very high-pressured environment.
• A passion for data. You know how to turn content analytics from Google Analytics or Looker into content ideas, as well as review the performance of what you create and plan improvements.
• An ability to create and edit all types of web content, from crafting user-friendly privacy FAQs, to writing product experiment copy, and shaping brand pages - all in Flo’s tone of voice.
• Working knowledge of essential web tools. Day-to-day experience using various content management systems, performance dashboards from Google Analytics or Looker, and SEO tools like Ahrefs or Semrush is a must.
• Business nous. A solid working knowledge of how content creation sits in the context of a wider working business whose north star is growth.
• Strong stakeholder management skills. Previous experience of working with a wide range of internal key stakeholders in different disciplines, including legal, compliance, PR, marketing, medical, engineering and design.
• End-to-end content production experience. An ability to confidently organise, lead, and facilitate sessions and presentations related to all aspects of content planning, ideation, and production.
• A portfolio of highly-engaging multi-format content (written, audio, video, infographic). You’re also highly experienced at delivering written health content that oozes medical credibility while maintaining its must-click status.
• A reliable roster of freelance talent. A contacts book filled with the best freelance writers, and future Senior Content Editors.
• An ability to inspire others. A passion for leading and contributing to active, enthusiastic ideation sessions.
• Solid project management skills. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same.
• A personal growth mindset. We need people willing to give and receive constructive feedback – and act on it.
• Proactivity. You should be eager to deputise for your manager - the Director of Content and Creative - when needed.
• A shared passion for Flo’s mission. Shaping the future of female health is what drives you and your work.

Nice to have:

• Experience working in a product driven company that uses Agile methodology.
• Having worked in a start-up environment.
• Experience using Jira, Figma, Miro, Contentful and/or SULU.
• Knowledge of working with AI-tools.
• Basic content design and WCAG know-how.

What you'll be doing

You'll be responsible for:

• Leadership. Leading a team of content creators in concepting, delivering and scaling health content for a large website.
• Content strategy. Delivering on the metrics for that content - volume, speed and quality.
• Content quality. Ensuring your team creates release-ready content that passes our editorial, medical, and legal checks - in record time.
• Reporting. Checking the performance/business impact of the content you create and suggesting and planning improvements.
• Collaboration. Presenting your work and learnings to the wider / other teams.
• Resourcing. Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.

You'll be targeted on:

• Hitting very ambitious content delivery goals (volume and speed) and engagement metrics numbers with your team.
• Suggesting content innovations that drive wider audience acquisition, deeper audience engagement and slicker processes for making that happen at scale and speed.
• Creating a positive, honest, curious and collaborative environment within the team.

Salary Range - per year

Salary ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection.