Marketing Automation Specialist (Fixed-Term)

The role

We are looking for a Marketing Automation Specialist to join our Marketing team based in London on a 12 month fixed-term contract to cover the maternity leave of an existing employee.

Working at WGSN

Together, we create tomorrow. A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

We are looking for a Marketing Automation Specialist to join our Marketing team based in London on a 12 month fixed-term contract to cover the maternity leave of an existing employee. The ideal candidate will be passionate about marketing technology, both in terms of strategy & innovation but also implementation and harnessing for competitive advantage. This role will focus on the delivery of key marketing initiatives utilising Marketo and on overseeing core operational processes.

Key accountabilities

• Oversee core operational processes, including lead scoring and database maintenance (e.g., diagnostic tests, import/export, reduction).
• Plan and execute marketing campaigns in Marketo.
• Ensure data compliance (GDPR), cleanliness, and proper tracking within the Marketo instance.
• Manage and resolve Marketing Automation support queries, taking timely action to address issues.
• Assess and implement technical changes to configurations or programmes as needed.
• Collaborate with Marketo Support and other third-party application support teams, providing clear requirements and test criteria.
• Evaluate new Marketo releases and work with Marketing to identify development opportunities.
• Provide end-user training and support.
• Maintain a customer-focused approach when working with internal and external stakeholders.
• Develop a strong understanding of the business, its products, operational processes, and the system configuration.
• Proactively expand domain knowledge and technical skills to maximize the value of Marketo and integrated applications for the business.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• A few years of solid, proven Marketing automation experience, ideally with some of that experience spent as Marketing Automation Admin.
• A Marketo Certified Expert credential is highly desirable.
• Previous Salesforce experience is desirable.
• A problem solver, solution orientated.
• Strong stakeholder engagement and management skills.
• Excellent communication and collaboration skills.
• Detail-oriented and capable of prioritising tasks effectively.
• Data and experiment driven with a bias for action.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year - with an option to buy/sell up to 5 days.
• Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness.
• Employee assistance programme, season ticket loans and cycle to work scheme.
• Volunteering opportunities and charitable giving options.
• Great learning and development opportunities.

More about WGSN

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.