Paid Audience Strategy Lead

Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing over 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

The Pfizer International CoLab team is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single minded in the mission to accelerate Pfizer’s journey to revolutionise how they connect and engage with their consumers and healthcare professionals, with ambition of reinforcing their position as a global marketing leader.

We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web and social commerce all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.

As CoLab builds the ability to target audiences of HCPs and consumers, our sources of 3P data are evolving. The Paid Audience Strategy Lead's primary role is to lead the team working with Publicis Media teams, leveraging internal and external data providers to build these audiences to enable targeting in paid channels.

The Paid Audience Strategy Lead is a senior-level role and sits within the International Data Tech & Tools (DTT) team, reporting to the DTT Lead for International Markets (ex-US).

The role is hands-on, of which the main tasks in the role include the following:

• Own and maintain the Audience Strategy – Paid media for CoLab International Markets
• Consult with our Clients (Pfizer marketers and their sponsors) and our internal (regional/global brand) teams to provide solutions to their Audience Strategy needs
• Manage a team of 2 – 3 Audience Strategists responsible for implementation and sharing their knowledge with respect to:
  • Development of consumer insights using 3P data
  • Building consumer audiences in 3P environments
  • Partnering with US-based Insagic teams to interrogate US health data to build initial audience hypotheses

The ideal candidate will blend client management and leadership skills and a proven track record in using 3P datasets to build audiences, with a flair for development of data-driven insights to inform strategy and creative.

• Used to working in a collaborative manner across multiple brands
• Able to coach colleagues to enhance quality of brief writing
• Innovative problem solver

Skills & Experience – Required:

• Strong Consulting and Client Management skills, supporting clients through innovation & change
• Strong analytic skills
• Experience of working with syndicated partner data such as GWI or TGI
• Experience of working with ID partners such as Lotame, ITTime, Retargetly
• Experience working in a multi-market model
• A confident communicator, fluent in English (written and spoken) and able to collaborate remotely using tools like Microsoft Teams
• Skilled in cross-team collaboration with multiple internal and client-facing departments
• Proficient in Microsoft Office suite (PowerPoint, Word, Excel)
• Excellent interpersonal and organizational skills
• Experienced team leader
• Experience collaborating across multiple domains eg media, creative, data

Skills & Experience - Desirable:

• Familiarity with the pharma industry or consumer health industry
• Experience of working within a pharmaceutical marketing discipline & familiarity with the regulatory environment therein

We have fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).