Hotel Director of Sales & Marketing Malta “remote”– large Luxury Lifestyle & Resort experienc[...]

Senior Hotel Sales & Marketing Director

Location: Preferably Malta, London (UK), or anywhere within Europe, with frequent travel to Malta.

A major global branded hotel group seeks an experienced and dynamic Senior Director of Sales & Marketing to lead the commercial strategy for a luxury five-star flagship resort in Malta. This role is ideal for a strategic and results-driven professional with a deep understanding of the luxury hospitality market, particularly in Europe and the Mediterranean region. The candidate will play a pivotal role in driving revenue growth, brand positioning, and market expansion while overseeing pre-opening and operational sales & marketing strategies. This is a major hotel complex, so no inexperienced candidates will be considered.

Key Responsibilities:

1. Sales & Business Development

• Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments.
• Lead sales efforts across multiple channels, leveraging an established network within global hotel brands and the luxury hospitality sector.
• Establish and strengthen partnerships with key travel industry stakeholders, luxury consortia, tour operators, and corporate clients.
• Drive revenue growth by identifying new business opportunities and optimizing existing accounts.
• Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings.
• Oversee brand positioning, PR, and storytelling to align with the luxury lifestyle market.
• Collaborate with global and regional teams to maximize marketing effectiveness across multiple platforms.
• Lead pre-opening sales and marketing efforts for new luxury lifestyle hotel projects, ensuring a successful market launch.
• Conduct competitive market analysis and establish pricing, distribution, and promotional strategies for new openings.

• Drive commercial performance and revenue optimization, working closely with revenue management and operations teams.
• Monitor market trends, customer behavior, and industry innovations to adjust strategies accordingly.
• Analyze sales data and KPIs to measure success and refine approaches for continuous growth.

Key Qualifications & Experience:

• 10+ years of experience in luxury lifestyle hotels/resorts with 5+ years of experience in luxury hospitality sales & marketing, with a strong track record in pre-opening projects in Europe or the Mediterranean.
• Expertise in leisure, MICE, travel trade, and corporate sales, with an established network in these segments.
• Strong digital marketing acumen, including e-commerce, CRM, and online distribution strategies.
• Experience working with global luxury hotel brands and familiarity with their sales & marketing standards.
• Proven ability to lead teams, manage stakeholders, and collaborate across departments.
• Willingness to travel frequently to Malta and other key markets.

Education & Skills:

• Bachelor’s and Master’s degree in Hospitality, Business, or Marketing.
• Excellent communication, negotiation, and leadership skills.
• Strategic mindset with a hands-on, results-driven approach.

This is an exceptional opportunity for a high-caliber professional to take on a leadership role in an exciting, fast-growing luxury hospitality environment.