Senior Commercial Analyst

SEGA; Brentford; Hybrid; GBP 40,000 - 80,000

Job description

Role: Senior Commercial Analyst
Company: SEGA Europe Ltd
Location: SEGA HQ Brentford, Hybrid working (3-days per week in-office)

Job Summary:
As a Senior Commercial Analyst within the Digital Sales Team, you will manage, interpret, and analyse commercial data to drive revenue and profit across first-party platforms. You will maintain live performance tracking documents and provide ad-hoc analysis and forecasting to support both Digital and Physical Sales Teams in addressing SEGA’s commercial needs.
This role is ideal for an experienced analyst with strong commercial acumen and a keen interest in market trends within the video games and entertainment sector.

Key Responsibilities:

1. Drive digital sales performance: Support the Digital Sales team in executing annual sales goals by leveraging data analytics to enhance financial performance, with a strong emphasis on profitability.
2. Performance tracking & reporting: Maintain live tracking documents to enable ongoing commercial performance monitoring, ensuring data accuracy and accessibility.
3. Data analysis & insights: Analyse European, North American, and global data to identify trends, opportunities, and challenges, delivering insights through clear and actionable reports.
4. Strategic stakeholder support: Provide ad-hoc analysis and forecasting to address commercial needs across the Digital and Physical Sales teams, considering market trends and competitive positioning.
5. Cross-functional collaboration: Work closely with Business Planning, customer strategy and other analytical teams within SEGA to share resources, improve reporting processes, and identify gaps in existing toolsets.
6. External partner engagement: Build and maintain strong business relationships with key external partners, including first-party platform holders and physical distribution partners, to deliver on accurate and timely commercial reporting and alignment.
7. Database & automation management: Contribute to the management, automation, and optimization of internal databases, insight dashboards, and reporting tools to streamline analytics processes.

Knowledge, Skill and Experience:

1. 5+ years of experience working with large datasets in a commercial or business analytics role.
2. Proficiency in data analytics tools, including SQL for querying large databases and at least one specialist platform (Power BI, Tableau, Alteryx, etc.).
3. Advanced Excel skills (PivotTables, complex formulas, VBA a plus).
4. Strong commercial acumen with a deep understanding of sales analytics, revenue drivers, and forecasting methodologies.
5. Industry knowledge: Passion for video games and entertainment, ideally with experience in digital distribution and/or Games-as-a-Service (GaaS) models.
6. Excellent communication skills, with the ability to translate complex data into clear, actionable insights for senior stakeholders.
7. Experience in working with international teams, including navigating different time zones and cultural perspectives.
8. Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
9. Comfortable working independently while collaborating effectively with cross-functional teams.
10. Experience with automation and data visualization to improve reporting efficiency and insight delivery.

Behaviours and Competencies:

1. Detail-oriented and highly organized, with a strong focus on accuracy and consistency.
2. Strategic thinker who can interpret data to support decision-making and drive commercial success.
3. Influential communicator, capable of presenting data-driven recommendations to key decision-makers.
4. Collaborative and solutions-focused, able to work constructively across teams and external partners.
5. Proactive and self-motivated, always looking for ways to improve processes and drive efficiencies.

Our Commitment to Equity, Diversity, Inclusion & Belonging:

At SEGA, we celebrate diversity and believe in a diverse, inclusive, and equitable world in which everyone feels valued and respected regardless of what they look like or where they come from. Whether you’re a prospective employee or a full-time member of staff, we want you to feel involved and supported in all aspects of our work and to have amazing opportunities during your time with us regardless of your background. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, socioeconomic background, and whether you’re pregnant or on family leave.

SEGA is a place where staff have a voice which is integral to our success as a business. Our inclusive, passionate people are empowered to educate, inform, and build awareness through our inclusion and wellbeing staff led values groups which include DEN (Disability Employee Network), RISE (Reinforcing Inclusion through Solidarity and Equality), Women at SEGA, PRIDE, SEGA Minds (group supporting mental health), Momiji (group that celebrates our Japanese heritage, language, and culture) and VIBE (our social and engagement committee).