Sr. Content Marketing Manager

Who are we?

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers’ Choice in the 2024 Gartner Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025.
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fourth Consecutive Year.
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023.
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

Are you a data-driven content marketer with a growth mentality? Do you have a passion for optimizing content based on user intent? Does monitoring GA4 and Ahrefs for traffic improvements, conversions, and SERP jumps excite you?

The Whatfix Content Marketing team seeks an experienced Content Marketing Manager for a senior role on a high-performing, lean, growth-oriented team. This role would be a content manager across the Whatfix content library of 600+ content assets. You would monitor page analytics to report on traffic decay and close-to-impact articles using GA4, Ahrefs, and event tracking tools. You are hands-on and more than willing to optimize and update content yourself, and you can provide direction to the larger content team on identifying the highest-priority content optimization opportunities.

This role is expected to have strong on and off-page SEO experience. You’ll be challenged with interlinking related content and orchestrating content in a user-friendly, intelligent way that clusters related content and guides users to find what they’re looking for. You’ll be tasked with managing routine SEO tasks like identifying content cannibalization, fixing on-page SEO issues like 404s and canonical issues, maintaining relationships with other content marketers for link-building purposes, and managing Jr. SEOs and link builders.

Responsibilities:

• Auditing, refreshing, and pruning content across the Whatfix blog.
• Keeping a pulse on the Whatfix blog to understand what articles are falling in traffic, which is underperforming, and what needs to be updated.
• Owning content refreshes by writing content for optimizations and assigning priority tasks for writers.
• Owning an interlinking strategy ensuring all new content is adequately linked to related content.
• Drive organic traffic growth by executing SEO strategy through content optimization, onsite SEO, offsite SEO, site speed & performance, site structure.
• Make data-driven recommendations and decisions that optimize visitor experience, increase engagement and improve conversion rate.
• Scrappy and ready to instantly contribute to a high-performing content marketing team.

Qualifications:

• Strong understanding of content marketing principles and strategy. You understand user intent, how to build world-class content, and are confident in your copywriting skills.
• Experience managing large content libraries, performing content audits, understands user intent, and can provide direction to writers for optimization projects.
• 4+ years of experience with GA4, Tag Manager, Search Console, and Ahrefs.
• Experience managing content libraries in WordPress.
• Experience creating and managing Airtable boards is a big plus.
• Experience with Elementor is a big plus.
• Experience with analytics tools like Amplitude, Hotjar, Heap, etc. are a plus.
• Experience with website localization and translation projects is a big plus.

Perks / Benefits

• Mac shop, work with the newest technologies.
• 25 days of PTO for the calendar year and 8-10 public & bank holidays.
• Equity Plan.
• Paid paternal/maternal leave.
• Monthly cell phone & internet stipend.
• Paid UberEats lunches daily.
• Private medical insurance & health cash plan.
• Pension plan.
• Group Life Insurance plan.
• Team and company outings.
• Learning and Development benefits.

At Whatfix, we value collaboration, innovation, and human connection. We believe that working together in the office five days a week fosters open communication, strengthens our community, and drives innovation, helping us achieve our goals more effectively.

This role requires working onsite at our London office, 2 Kingdom Street in Paddington. Relocation assistance is offered.

We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust is the foundation; and Do it as you own it.

Whatfix is an Equal Opportunity Employer and an E-Verify participant. All activities must comply with our Equal Opportunity Laws, ADA, and other regulations, as appropriate.

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

Due to our company's global nature and hiring committees spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.