Head of Demand Generation & Website Performance

Yoobic, Ltd. (Italy); London; On-site; GBP 40,000 - 80,000; Full time

Job description

Who we are…

Retail moves fast, and the best brands know that turning retail ops into a revenue driver starts with empowering their people. But with constant pressure to do more with less, retailers need a better way to align teams, execute flawlessly, and deliver standout customer experiences. That’s where YOOBIC comes in.

YOOBIC is the all-in-one frontline engagement platform that helps store teams, regional leaders, and HQ stay connected and high-performing. By replacing outdated processes with a mobile-first, intuitive solution, we give retailers the tools to drive efficiency, engagement, and performance at scale.

We meet them where they are, evolve with their needs, and always have their backs.

We’re retail’s ride or die.

And the industry is taking notice. Our biggest quarter yet — Q4 broke records for new YOOBIC customers. That kind of momentum doesn’t happen by accident — it’s proof that retail’s top brands trust YOOBIC to deliver game-changing solutions. But this isn’t just about numbers. It’s about what they represent: the growing movement to empower frontline retail teams.

That’s why 350+ brands, including Home Bargains, ShopRite, Lidl, Levi’s, Ralph Lauren, Rituals, Krispy Kreme, and Pret A Manger, partner with YOOBIC to transform their frontline operations.

Come make an impact where it matters, and have some fun while you’re at it.

The Opportunity

We’re looking for a Head of Demand Generation & Website Performance to drive our top-of-funnel growth and website performance. This individual contributor role is ideal for a hands-on, strategic marketer who thrives on executing high-impact demand generation campaigns and optimizing website performance to accelerate customer acquisition.

We need a seasoned demand gen pro who knows how to drive qualified traffic, engage visitors, and convert leads. This role requires expertise in paid advertising, SEO, and web optimization—balancing both the art of demand generation and the science of website performance to fuel pipeline growth.

What You’ll Do

Demand Generation & Acquisition

• Develop and execute top-of-funnel demand generation campaigns across paid search, paid social, and other digital channels.
• Own and optimize YOOBIC’s paid media strategy to maximize ROI and drive qualified leads.
• Build and implement a strategic SEO plan to increase organic traffic and improve search visibility.
• Continuously test and refine campaign strategies, messaging, and targeting to improve performance and efficiency.
• Collaborate with content and product marketing to develop high-performing assets that fuel demand gen efforts.

Website Performance & Conversion Optimization

• Own the YOOBIC website from a content and performance perspective, ensuring it delivers a best-in-class user experience.
• Develop and execute A/B testing strategies to optimize landing pages, messaging, and conversion rates.
• Monitor and analyze website engagement metrics to identify opportunities for improvement.
• Work cross-functionally with design and development teams to implement changes that drive results.

Reporting & Performance Tracking

• Track and report on key demand generation and website metrics, including traffic, leads, conversion rates, cost efficiency, and influenced pipeline.
• Use data-driven insights to continuously refine strategies and prove marketing impact on revenue growth.

You’ll Be a Great Fit If You Have:

• 3-5 years of experience in demand generation and website optimization, ideally within a B2B SaaS environment.
• Proven success running paid media campaigns, managing SEO strategies, and driving measurable pipeline impact.
• WordPress experience a big plus.
• Experience with VWO, Optimizely or a similar tool.
• Hands-on executioner who thrives in an individual contributor role—ready to own, test, and optimize.
• Analytical mindset with strong proficiency in Google Analytics, Google Ads, LinkedIn Ads, and marketing automation platforms.
• Conversion-focused marketer who understands how to optimize a website to drive engagement and leads.
• Self-starter with a growth mindset, excited to take full ownership and drive meaningful impact.

What we offer...

UK

• 33 days annual leave (including bank holidays)
• Scottish Widow Pension scheme
• Vitality medical coverage - Including primary care, hospital care and additional mental health coverage
• Simplyhealth cash plan (includes dental and vision coverage)
• Healthy Mind EAP
• Short Term and Long Term disability coverage
• Life Assurance
• Critical Illness coverage
• Enhanced parental leave
• Team events including weekly breakfast, gourmet lunches and lots of social events
• Weekly free online HIIT sessions + gym discounts
• Regular training and coaching to make you even better in your role

We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.