Writer

About The Role

Reporting into the Editor within the Creative Studios team, you will work in a small, agile team on copy across all channels (homepage, Style Feed blog, CRM, push, paid and organic social), supporting Marketing activity for both ASOS and third-party brands. You will write engaging short- and long-form copy that appeals to our fashion-loving customer; produce punchy heads, sells and taglines; write for social channels; and create articles for our Style Feed blog.

The Details

1. Writing multi-channel copy for marketing and brand-partnership campaigns, along with weekly marketing activity for email, push, promo, homepage, paid/organic social, landing pages and any ad-hoc projects.
2. Proactively liaising with project managers and wider teams to ensure briefs are fulfilled.
3. Creating reactive copy daily to support last-minute trade requirements across CRM and homepage.
4. Pitching ideas for the Style Feed blog, writing articles, and uploading them to our Content Management System site and the app.
5. Collaborating with the Social Team on crossover content.
6. Being the eyes and ears of the ASOS customer: continuously research and feed back on new social appetites, language trends and wider culture.
7. Understand and apply the ASOS tone of voice.
8. Contributing to team research, brainstorming and development.

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

About You

1. Writing experience in a relevant field, such as fashion, marketing, ecomm, publishing, journalism, social, agency.
2. Plugged into trends, language and online content that resonates with fashion-loving 20-somethings.
3. Genuine interest in, and knowledge of, fashion, sportswear and youth culture. Interest or expertise in Menswear is desirable.
4. Able to apply tone of voice, ensure content is consistently on-brand, and think critically about how content and tone might land in different contexts.
5. A passion for the ASOS brand and a good understanding of its target audience.
6. Enthusiastic about writing anything and everything, contributing to a strong editorial voice and working both proactively and collaboratively.
7. Able to juggle multiple projects and stakeholder feedback.
8. Passion for digital content and an instinct for writing content with a multi-channel approach.
9. Available to work in the London office at least 3 days a week.

Benefits

1. Employee discount (hello ASOS discount!)
2. ASOS Develops (personal development opportunities across the business)
3. Employee sample sales
4. Access to a huge range of LinkedIn learning materials
5. 25 days paid annual leave + an extra celebration day for a special moment
6. Discretionary bonus scheme
7. Private medical care scheme
8. Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.