Head of PR - FTC

Arddun Agency; London; On-site; GBP 200,000 +; Full time

Job description

Arddun Agency is a London-based womenswear wholesale agency specializing in the luxury and advanced contemporary world. We are looking for a PR Manager to cover a maternity contract. We are a small but fast-growing team that is close-knit, aiming to provide a nurturing and enjoyable place to work. We seek a candidate who shares our core qualities of humble, hungry, and inquisitive!

Job Description:

• Drive brand awareness and positioning with a strong focus on key markets for all brands within the agency.
• Cultivate, build, and maintain relationships with key opinion leaders and retailers across key markets.
• Develop and execute creative PR and brand ambassador collaborations.
• Maintain and nurture relationships with press, VIP stylists, and influencers, cultivating new cross-industry relationships.
• Develop and execute a result-oriented PR strategy and calendar that generates significant media coverage and awareness of our brands and activations to improve brand awareness and drive the business in supporting wholesale channels.
• Present new collections and assortments to the press.
• Collaborate with the wholesale team to have a comprehensive understanding of new collections and their importance to the brand's narrative.
• Constantly seek opportunities for each of the agency’s brands.
• Write and distribute press releases, news alerts, and other PR collateral.
• Acquire product placement in key target media, including brand profiling and VIP dressing.
• Nurture and train the junior members of the team.
• Ensure sample management for all brands is running smoothly, working closely with the PR Executive.
• Ensure the monthly press and feedback reports are detailed and complete, shared with brands in a timely manner.
• Provide seasonal press days in London and re-see appointments in our Paris showroom.
• Where applicable, manage the running of London Fashion Week shows/presentations.
• Actively seek, pitch, and manage collaboration and partnership projects.
• Actively pitch event strategies for brands and see them through to fruition, managing all aspects of each event.
• Budget management.
• Continuously seek opportunities to work with internal and external brands within the Arddun umbrella, on a retainer or project capacity.
• Nurture and build on relationships with existing clients.
• Support the growth of the PR team through hiring.

What You Need to Have:

• BA in PR, Business, or Fashion.
• Minimum of 6 years experience in luxury and advanced contemporary PR, in-house or agency.
• Detail-oriented.
• Excellent communicator.
• Project management skills.
• Team leader.
• Fantastic level of written and spoken English.