Head of Admissions & Communications

The Head of Admissions is a pivotal position at Claremont, providing the strategic and operational
leadership for the admissions team across the whole school. Focusing relentlessly on both growing thestudent roll and providing exemplary customer service to prospective families, the Head of Admissionsalso plays a key role in building and maintaining the reputation of Claremont in both the domestic andinternational markets. The Head of Admissions is responsible for providing leadership to, andmanagement of, a diverse team. This includes an international recruitment officer and two admissionsofficers. The Head of Admissions responsibilities, therefore, include coordinating effective messaging,processes and systems with a view to improve standards of recruitment processes throughout theschool. As a member of the school’s whole school management team, they will also have strong links tosenior leaders in both our Junior and Senior Schools.

The Head of Admissions will work closely with the Regional Head of Admissions at the International
Schools Partnership. Claremont is part of the Europe region in this global network of schools. ISP providea high level of support, resources and systems to the school and, together, we seek to use data in aneffective way to inform and develop new strategies for student recruitment. You will use Hubspot, oursales platform, as the chief vehicle for monitoring productivity and effectiveness of your team. The rolewill oversee the process from lead conversion (generated by our internal marketing team) to enrolment.

This is a role for someone who is a natural leader, performance-driven, and comfortable with using datastrategically.The admissions department share many of the same objectives as the marketing department and youwill be expected to work closely with the Head of Marketing in developing strategy and effectiveprocesses to promote enrolments in the school. You are a beacon for innovation and creativity, leadingthe staff in the development of an imaginative and productive recruitment process for prospectivefamilies. You will be a strategic thinker, an effective communicator and model effective leadership for adynamic but relatively inexperienced team.

• Location: You will be based at our Junior School
• Line Manager: Principal (‘dotted line’ to Regional Head of Admissions)
• Pay: Commensurate to experience + Bonus Scheme

1. Begin with our children and students. Our children and students are at the heart of what we do.
Simply, their success is our success. Wellbeing and safety are both essential for learners and
learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and
following up on all concerns appropriately.
2. Treat everyone with care and respect. We look after one another, embrace similarities and
differences and promote the well-being of self and others.
3. Operate effectively. We focus relentlessly on the things that are most important and will make
the most difference. We apply school policies and procedures and embody the shared ideas of
our community.

4. Learn continuously. Getting better is what drives us. We positively engage with personal and
professional development and school improvement.

1. Recruitment Processes:
• Primary responsibility of implementing the Schools Admissions process, including lead
generation, family journey, customer service, negotiation and objection handling, call scripts
and parent communications
• Advise prospective parents & stakeholders on our value proposition (profile, program, fee
structure and all services provided) across communications channels
• Make calls to potential digital and non-digital leads to convert them into school tours and
enrolments.
• Conduct regular tours of prospective families in partnership with school leadership.
• Support the School responsible in carrying out assessment of prospective students per the
admissions policy.
• Design and implement all policies and documentation related to student admissions
(including admissions toolkits, templates, scholarship programs), with the support of
stakeholders.
• Organize admissions meetings and open events characterised by excellent customer service.
• Monitor and develop lead generation activities, work with the ISP Heads of Marketing and
Admissions, to ensure admissions targets are met.
• Ensure that a customer loyalty programme is in place and aligned with the customer loyalty
programme created for the region.
• Advise on effective continued support and communication to new families after students
enroll at the school - ‘after sales care’.

2. Collaboration with Marketing and Leadership Team:
• Attend Senior Leadership Team meetings
• Work with the Head of School and SLT to develop appropriate programs and campaigns,
such as referral schemes, scholarships, or working with feeder schools to promote the local
reputation of the school.
• Develop and nurture mutually beneficial relationships with feeder schools, nurseries,
universities, local businesses, government entities, education agents and other organizations
to maximize student recruitment and retention at the school.
• Regularly review and develop admissions documents, parent communication platforms and
templates, and marketing collaterals to ensure accurate information and best practice.
• Support the Head of School to develop the school’s communication and engagement
strategy, based on the strengths and development areas, promoting the same within and
beyond the school community.

• Support the Head of School with participation in relevant national and regional conferences,
events and competitions to raise the profile of the school, students and faculty.
• Work with parent-facing administrative staff closely, to ensure the first impressions of the
school are excellent, leading to positive visitor experience.
• Ensure school meets retention targets by developing and implementing a structured and
personalized approach to retaining existing families based on gathering the appropriate
information and early identification of at-risk families with a clearly thought-out action at
the school.

3. Managing Admissions Team
• Lead direct reports to promote excellence in operational efficiency and customer service
delivery.
• Ensure that effectiveness of admissions systems are reviewed regularly, and written and
verbal communication are customized to maximize engagement with potential customers.
• Ensure that the team implements high quality customer service, customer experience and
standards.
• Conducts regular training for all front-faced staff and refresher training courses for existing
staff.

4. Data Management:
• Utilize Hubspot as a vehicle for managing and monitoring the customer journey.
• Use Hubspot to generate effective insights for the development of admission strategies in
the school.
• Produce regular reports for the Principal and Regional Head of Admissions when required.
• Take ownership for agreed recruitment and retention targets in the school.
• Ensure school has clear retention data and targets to work towards and share these with
relevant stakeholders

5. International Recruitment
• Lead in the development of coherent and consistent strategies for the recruitment of
international students
• Line-manage the International Recruitment Officer (IRO).
• Work with Marketing Team and IRO in the development of effective digital and non-digital
assets.
• Develop and maintain relationships with agent networks (such as BBSN), identifying
opportunities for partnerships and supporting the IRO in cultivating links in different
markets
• Supporting IRO at key student recruitment conferences
• When necessary, travelling overseas to develop new market relationships

Skills, Qualifications and Experience
• Bachelor’s Degree from a relevant field (business administration or similar)
• Demonstrable experience in student recruitment, enrolment, and retention (ideally in the
commercial education sector).
• Experienced in HubSpot or Salesforce, preferred
• Articulate, communicative, and able to present information in a concise and professional
manner
• Organization skills: well organized and able to prioritize tasks
• Excellent skills in Customer service
• Critical thinking
• Leadership skills: ability to manage self and a team effectively and work in cross functional
teams.
• Ability to initiate opportunities for self and others and to find solutions to ensure tasks are
completed within specified timescales.
• Ability to negotiate, persuade and motivate others

ISP Senior Leadership Competencies
You consistently demonstrate and role-model the ISP Leadership Competencies in all that
you do.

1. Modelling Collaboration. Takes an active part in leading your leadership team; is cooperative
and a genuine team player, developing positive, supportive relationships with colleagues to
solve problems and maximise opportunities.
2. Learning & Getting Better. Continually demonstrates personal commitment and passion for
learning and getting better using evidence and feedback; supporting others in their continual
learning, development and growth.
3. Leading Innovation. Is good at creating an environment where ideas for learning initiatives and
services are generated and can motivate and inspire others through the process of creation
through to completion.
4. Focusing on Outcomes. Can be counted on to find solutions. Is consistently looking to exceed
goals and is focused on learners and their learning.
5. Acting with Resilience. Can deal with setbacks and challenges calmly and effectively.
6. Managing Ethically & with Integrity. Has the ability to work ethically and with integrity; helps
others feel valued; upholds and models the ISP Vision, Purpose and Principles.
7. Leading & Inspiring Through Influence. Supports, encourages and inspires students, colleagues
and teams so that they give their best.
8. Demonstrating Agility. Responds and adapts to changing circumstances; manages and solves
problems by providing solutions in a climate of ambiguity.
9. Planning & Making Decisions. Makes decisions on the best course of action and then plans,
organises, prioritises and balances resources to achieve the desired outcome.

10. Advocating Diversity & Equity. Has the sensitivity, awareness and skill to understand the values,
behaviours, attitudes and practices across cultures that support all children and adults to learn
and work effectively.

Claremont School is committed to safeguarding and promoting the welfare of children and young
people and expects all staff and volunteers to share this commitment. All post holders are subject to
appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering theprevious 10 years employment history.

About Claremont
Claremont School is an independent day and boarding school. The Nursery and the Junior School arebased in St Leonards on Sea, and the Senior School is located in Bodiam, East Sussex. The school isnonselective and welcomes children and young people from a large catchment area spanning 25 miles.In addition, one third of the students in the Senior School are international boarders. Children join Claremont aged 2, and the school offers a British curriculum throughout with GCSEs andiGCSEs at KS4, and A Level and BTechs at KS5. In addition, the school delivers outstanding programmesin Performing Arts (winning an award for outstanding School for Performing Arts in 2021) and in footballwhere students can join the Football academy and look to become professional players.

Results and Value-Added at Claremont are outstanding, with Senior School results beating national
averages year on year, as well as more local independent selective schools. We believe that successfulschools are the ones that put learning at the heart of everything they do, always aiming to createrounded individuals that can forge successful careers and lives, in a rapidly changing world. Claremontaims to be the School of Choice for the local area and supports its young people to excel in all that theydo in a safe and inspiring environment.

Claremont School is also part of the International Schools Partnership (ISP) group, comprising
committed colleagues in financially responsible schools around the world, where learning is at the heartof everything we do for our students, colleagues, and parents. We are committed to getting better, allthe time.

ISP was founded by an experienced team of committed educationalists and operators who have workedtogether over many years. ISP’s growing group of private schools are located in the UK, the USA,Canada, Spain, Italy, Switzerland, Costa Rica, the United Arab Emirates, Qatar, Malaysia, Mexico, Chile,Colombia, Ecuador and Peru, educating children and students from 2–18 years of age. ISP has expandedto 83 schools that employ over 10,000 staff and deliver multiple curricula to over 56,000 studentslocated across the globe.

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.