Creative Strategist - Performance Marketing (Paid socials) Office: London

Wayfindi; London; On-site; GBP 100,000 - 125,000

Job description

Creative Strategist - Performance Marketing (Paid socials)

Office: London

About the company

Emma is the app to manage all things money. Our mission is to empower millions of people to live a better and more fulfilling financial life. Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all.

We have raised more than $8m+ to date to build the one stop shop for all your financial life. Our investors include Connect Ventures (investor in Curve, TrueLayer and CityMapper), Kima Ventures, one of the first in Transferwise, and Aglaé Ventures, early stage fund of the Groupe Arnault, investor in Netflix and Airbnb.

Alongside them, several angel investors, who have built and sold industry leading companies have decided to take part into this journey.

At Emma, we are:

• Bold
• Determined
• Focused
• Autonomous

We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

About the role

Responsibilities:

• Develop and execute creative strategies for paid social media campaigns across platforms like Meta, X, TikTok, LinkedIn, and others.
• Lead the creation, optimisation, and management of paid social media campaigns to drive measurable results aligned with business goals.
• Conduct rigorous A/B tests on ad copy, visuals, and landing pages to optimise performance and drive ROI.
• Stay up to date on industry trends, competitor strategies, and emerging platforms to inform and improve creative strategies.
• Monitor key performance metrics (CTR, CPC, ROAS, etc.) and provide detailed performance reports to optimise future campaigns.

Who we are looking for:

• 2+ years of experience in marketing, ideally within a high-growth startup or tech environment, with a focus on paid social media and creative strategy.
• Proven expertise in content creation across various platforms (social media, blogs, podcasts, etc.), demonstrating a strong ability to create engaging and conversion-driven content.
• Solid knowledge of design tools like Canva, Adobe Express, or Figma, with the ability to create eye-catching and high-performing creatives.
• Passion for fintech, an understanding of Emma’s mission, and the ability to convey that through creative strategies that resonate with target audiences.
• Creative problem-solving skills, with the ability to generate fresh ideas, adapt to new trends, and continuously innovate.
• A strong team player who thrives in collaborative environments and is excited to work closely with design, product, and growth teams to develop impactful campaigns.
• You are excited about the future of Emma, and passionate about helping us grow through creative marketing strategies that deliver high-quality, high-impact results.

Our process:

1. Phone call with internal recruiter
2. Take-home test
3. 2nd call with a member of the team
4. Onsite interview with CEO