National Sales Manager

Location: Rugby / Hybrid

Company Overview

ATS is an SME with an annual turnover of £14M+. This is an exciting time to be joining ATS as we go through a time of significant growth and transformation. Located in Rugby is our Head Office and National Distribution warehouse, supplying a wide range of products throughout the UK.

Key Responsibilities

1. Research, develop and implement new sales strategies.
2. Lead, oversee and manage our nationwide Sales function and team members to achieve sales targets.
3. Building long-term client relationships directly and through your Key Account Management team.
4. Explore and identify new sector and client opportunities, continually looking for ways in which to grow the business.
5. Maximise the value of existing contracts and commodities while fully leveraging our current resources and assets.
6. Pipeline management.
7. Identify, target & win new business against your own personal target and that of your teams targets.
8. Research size of the market and our addressable target, including timelines and how best to achieve our objectives.
9. Negotiate & close large value agreements with clients.
10. Lead and build bids.
11. Monitor & analyse performance Sales & resource against agreed metrics & propose opportunities to improve.
12. Collaborate with HR to deliver industry leading training & performance metrics.
13. Contract reviews and management.
14. Prepare monthly, quarterly & annual Sales forecasts.
15. Provide weekly, monthly & quarterly Sales performance against forecast.
16. Collaborate with your team to provide solutions aligned with client requirements and new markets needs.
17. Work closely with all supporting functions including Marketing, Purchasing, Logistics, and Finance to ensure we provide a high-quality end-to-end proposition.
18. Ensure our Sales teams are up to date on new products and / or activities within our target sectors.
19. Research our competitors to benchmark our service and to identify opportunities to provide bespoke, tailored propositions.
20. Create and maintain our core range and price list (supported by Purchasing team).

Summary Of Our Proposition

We currently specialise in partnering with organisations that support vulnerable individuals and aim to expand our presence within this sector, continually adding new clients to our portfolio. A key objective of this role will be to explore and enter new sectors, to grow sales parallel to our existing proposition, either through utilising our current offering or creating a bespoke offering to meet the needs of our target clients / sector.

Range & Services

We provide our clients and targets with everything for the home, from furniture for all rooms including outdoor furniture, homewares, bedding, bundles, appliances, small electrical appliances, and seasonal products.

Our strategy is to target clients & sectors where a wider range of products is required, providing clients with a streamlined delivery & invoicing solution, one that is designed to minimise disruption to the end service user.

Emphasis is on higher margin products, so a focus towards furniture, beds, bedding, and homewares is preferred. Appliances are not a primary target commodity, unless as part of a wider requirement.

As a sourcing specialist, the successful candidate & their team will be tailoring our service offering to the specific sector they identify as part of our growth strategy with the objective of providing an everything for the home partnership.

It is not in our strategy to focus on clients with a single requirement, as this weakens our proposition, so the ideal candidate must be adaptable and not fixed on a single commodity or customer type.

We are not seeking a standard, off the shelf National Sales Manager. We are looking for someone with an open-minded approach, driven to challenge themselves and ATS in exploring and entering new, dynamic sectors with diverse, multi-commodity requirements.

Essential Skills & Experience

1. Experience in managing external sales development: Proven experience in overseeing/directing external sales teams, cultivating strategic partnerships, and driving business growth through effective sales strategies and customer acquisition techniques.
2. Expertise in entering and establishing a presence in new sectors: Demonstrable ability to successfully identify, analyse, and penetrate new industries, creating tailored strategies to build brand presence and generate revenue in untapped markets.
3. 5+ years experience in new business development: Proven experience in sourcing and nurturing new business opportunities with high-potential prospects, closing new deals and expanding company portfolios within competitive landscapes.
4. Proven success in driving sales growth and customer retention: Proven experience of accelerating revenue growth while fostering long-term relationships with clients to create loyalty and retention within business.
5. Clean, full driving license.

Desirable Skills & Experience

1. Previous experience in the Appliance, Furniture, and Homeware sectors, with an understanding of industry trends and customer needs to drive sales growth.
2. Experience in conducting research to identify and evaluate the addressable market, while developing and executing strategies to effectively engage and secure business from the top 10 target clients.

Work Environment

1. Hybrid role home, Rugby office and travel to customer sites.
2. Positive and collaborative team culture.

Why Join Us

1. Competitive salary and benefits package:
2. Basic salary - £60k
3. Realistic OTE £100k+
4. Monthly commission against your clients
5. Profit related year-end bonus
6. Car allowance
7. 33 days holiday including statutory bank holidays
8. Pension contribution
9. Laptop & phone
10. Opportunities for professional development and career advancement.
11. A supportive work environment focused on employee well-being and success.
12. Staff wellness program.

How To Apply

Please submit your CV and a cover letter detailing your relevant experience and how you meet the requirements of the role via the apply button below.