Digital Marketing Assistant

Reporting to the Marketing Manager, while working closely with the Marketing Coordinator, you will provide a full and professional marketing support role, to maximise the online presence of Cala’s developments. The role is online focused and deadline driven, so a digital first approach, creativity, prioritisation, organisation skills and excellent attention to detail are essential. You will be keen to learn, and an excellent team player.

Your main responsibilities will include:

1. Assisting with the setup of new developments and home releases online
2. General management of the website, online property listings, email and SMS communications
3. Digital and social creative (paid and organic)
4. Keeping all digital assets accurate and engaging
5. Liaising with marketing and media agencies
6. Conducting competitor analysis to create online content which is highly targeted and visual
7. Running reports and keeping on top of new online approaches that could strengthen our online presence
8. Suggesting new content or creative routes
9. Strengthening our organic SEO
10. Monitoring success of our online activities, including weekly performance reviews using analytic packages
11. Providing general wider marketing support for any other offline marketing and PR activities as required

About You

Ideally you will have a degree in Marketing or similar, although experience of working in a busy office environment in a role with a digital marketing focus would also make you an applicable candidate. Enthusiastic with the ability to act on your own initiative, you will have excellent planning and organisational skills, and be able to prioritise your own workload. You must have practical experience of Microsoft Office packages and excellent written, listening and verbal communication skills. You should have a full UK driving licence and access to a car.

About Us

The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.