Marketing Science Lead

RedCat Digital; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job description

This range is provided by RedCat Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Marketing Science Lead – Contract Position

6-12 Months contract - Permanent Option may follow

Location: 2 days London, 3 days WFH

Overview

We are seeking a dynamic and experienced Marketing Science Leader to join a leading global tech business on a 6-12 month contract, with the potential to transition into a permanent role. This is a hands-on leadership position for someone who has a strong background in marketing science, is a doer as well as a leader, and is highly fluent in data analytics. You’ll have proven experience in building and scaling marketing strategies that leverage advanced analytics to drive customer acquisition, retention, and business growth. As the lead for this function, you will collaborate closely with cross-functional teams, manage a small team of analysts, and drive the development and implementation of cutting-edge, data-driven marketing campaigns. This is a great opportunity to make a significant impact at a global scale.

Key Responsibilities

• Design & Execute Campaigns: Lead the creation and execution of data-driven marketing strategies that maximize customer acquisition and ROI across digital channels.
• Evaluate Campaign Performance: Continuously monitor and adjust campaigns to ensure they meet objectives and deliver measurable results.
• Data Collection & Analysis: Use SQL/Python to gather and analyse data from multiple marketing channels, delivering valuable insights to drive business decisions.
• Lead the MMM Transition: Take charge of moving the Marketing Mix Modelling (MMM) process in-house. You'll lead model selection, building, training, and ensure the effective integration of model outputs with marketing teams to enhance performance.
• Experimentation & Testing: Collaborate with other marketing scientists and stakeholders to design and execute experiments that refine models and improve marketing accuracy.
• Industry Leadership: Stay updated with industry advancements, emerging technologies, and trends to keep marketing strategies at the cutting edge.
• Stakeholder Communication: Present complex data insights to senior leadership, translating analytics into clear and actionable recommendations.

Qualifications & Experience

• 8+ years of experience in marketing science, data analytics, or a similar role, with a proven track record in leading high-performance teams.
• Extensive experience using marketing analytics tools such as Google Analytics, Adobe Analytics, and marketing automation platforms.
• Expertise in advanced analytics methodologies, including regression models (ridge, Bayesian), time series analysis, forecasting, and full lifecycle MMM experience.
• Proficient in SQL and Python for data analysis and manipulation.
• Strong leadership skills, with experience managing cross-functional teams and delivering complex projects in a fast-paced environment.
• Excellent communication skills with the ability to present complex technical findings to non-technical senior stakeholders.

Key Skills

• Econometrics
• Marketing Analytics & Data Analysis
• Campaign Performance Measurement
• Reporting & Trend Identification
• Forecasting

If you're a hands-on leader with experience in marketing science and a deep understanding of data analytics, and you’re looking for a role where you can scale impactful marketing strategies, we want to hear from you. Join a global tech company and help drive marketing transformation through innovative data-driven insights.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Analyst, and Information Technology

Industries

• Marketing Services, Data Infrastructure and Analytics, and Financial Services