Social Media Content Strategist

Social Media Content Strategist (Remote in UK with monthly travel to London Office)

PetLab Co. is the fastest-growing DTC pet supplement brand in the US and a global leader in creating innovative, high-quality social media content. Over the past two years, we’ve achieved remarkable milestones, generating over half a billion views across our organic content and skyrocketing our following from 0 to over 1.5 million across Instagram, TikTok, and YouTube. We are now seeking a highly creative and performance-driven Organic Content Strategist to amplify our already exceptional content strategy and take it to new heights.

The ideal candidate will have a proven track record of driving tangible business results—boosting brand awareness and increasing revenue—through creative content execution, while following brand guidelines and building a strong brand community.

If you meet the following criteria, you may be the perfect fit:

• You have successfully grown social media accounts by delivering value to viewers through engaging and educational content.
• You’re not only creative but also highly data- and performance-driven.
• You have cultivated strong social media communities in the past.

Who Will You Report Into?

Hello, my name is Olya Kozlova, Head of Social Creative Strategy, and I need your expertise. PetLab Co. was founded in November 2018 to address an unmet need for science-backed nutritional supplements that help pets lead their happiest, healthiest lives. Since then, we’ve become the fastest-growing pet health brand in the U.S., partly due to our robust educational content marketing strategy.

While we have a strong social media presence and a system for creating viral content that converts views into followers, we want you to elevate our efforts by ideating and testing innovative new content strategies, enhancing brand awareness, improving customer experiences, and driving organic revenue.

What’s the Ideal Candidate's Background?

The ideal candidate has a digital-first background with heavy experience creating and executing highly engaging organic social media strategies. You should be adept at leveraging content to drive follower growth, community engagement, and sales across platforms like Instagram, TikTok, and YouTube. You’ve also had significant exposure to analyzing content performance data to optimize each creative further. You have a strong understanding of social media trends and know how to integrate organic content with paid ads to amplify impact.

Most importantly, you have a proven, measurable track record of producing viral, high-quality content that drives tangible results. You can point to specific initiatives you led, from ideation to execution. You think strategically and bring your own framework for evaluating what creative resonates with audiences. Lastly, you can toggle between leveraging your creative skills to craft compelling content and applying your analytical mindset to deliver data-driven strategies that achieve brand goals.

What’s It Like Working at PetLab Co.?

We’ve established a data-driven culture where the best ideas win. As a rapidly growing company, we prioritize finding people who can think fast, move fast, and deliver fast while having fun.

Here’s what you’ll get access to when you join our team:

• Creative Freedom – We encourage innovation and originality in your work while staying aligned with brand guidelines.
• Clear Reporting – Our standalone data analytics team delivers accurate and timely data.
• Collaborative Team – We believe in teamwork and helping each other out.
• Scientific Rigor – We approach challenges with an experimental test-and-learn process.
• Variety of Challenges – We are growing rapidly, presenting new challenges with new products and promotions.
• Refreshing Autonomy – Expectations are high, but so is your autonomy to achieve objectives.

How Will Success Be Measured?

You’ll be held accountable for the following social media marketing KPIs:

• Organic Views & Engagement – Your primary KPI will be the volume of organic views and engagement rate across social channels.
• Follower Growth – You will be accountable for increasing follower counts across all key platforms.
• Viral Content Generation – Success includes creating high-quality content with measurable benchmarks around shares, impressions, and reach.
• Community Building & Interaction – Strengthen the brand's relationship with its audience.
• Organic-to-Paid Content Efficiency – Measure success by how well your content strategies translate into tangible sales.
• Trend Utilization & Brand Relevance – Leverage current trends in a way that resonates with the audience.
• Sales & Conversion through Organic Content – Measure how well your content strategies translate into traffic and sales.
• Cross-Channel Social Media Synergy – Ensure all organic strategies are aligned and cohesive across platforms.

How Will Your Time Be Spent?

Here’s an approximate breakdown of how you’ll spend your time in this role:

• 50% on Content Ideation & Execution – Ideating and executing creative content ideas.
• 20% on Data Analysis & Reporting – Assessing the success of organic social media campaigns.
• 20% on Collaboration with Paid Media Teams – Aligning organic strategies with paid campaigns.
• 10% on Community Engagement & Interaction – Engaging with followers to foster a vibrant community.

Requirements

• 3-5 Years in Organic Social Media Strategy – Proven experience in developing and executing successful organic social media campaigns.
• Highly Creative with Data-Driven Approach – Ability to generate innovative content ideas and analyze performance data.
• Proficiency in Social Media Platforms – In-depth knowledge of major platforms and their best practices for organic growth.
• Trend Awareness & Adaptability – Ability to pivot strategies quickly and integrate trends into content strategies.
• Collaborative Team Player – Proven ability to work effectively across teams.
• Strong Project Management Skills – Exceptional organizational skills for managing multiple projects.
• Excellent Communication Skills – Strong verbal and written communication skills.
• Proven Track Record of Success – Results showcasing your ability to grow organic views and engagement.
• Adaptability to Fast-Paced Environments – Energized by the dynamics of a high-growth setting.
• Passion for Pets & Pet Care (Preferred) – A genuine passion for pet health and wellness is a plus.

PetLab Co. is an equal opportunity employer committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!