Director, Marketing & Creative Solutions EMEA

Job Summary:

Company: Live Nation

Department: Marketing Partnerships

Location: Farringdon, London

Reports to: Head of UK Marketing & Creative Solutions

Working Hours: Full time

Contract Type: Permanent

Who Are We?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

We are a business where talent and enthusiasm thrive and are proud of the positive and inclusive culture we have nurtured - one where we all can play an active role. We take care of our own and give our people every opportunity to develop their careers and enjoy the benefits of working in a diverse business that operates in over 40 international markets.

Role Description

You are a passionate and highly motivated individual looking to work in a fast-paced and creative environment where your talent can thrive. You will embrace the opportunity to work in an award-winning team that consistently delivers excellence whilst continuing to innovate and grow. If you have an entrepreneurial spirit and enjoy working in an environment that is diverse, challenging and gives you scope for professional and personal development please read on!

Live Nation UK's Marketing Partnerships Division is looking for a highly resourceful team player to bring their passion for marketing and music culture to the position of Director, Marketing & Creative Solutions, EMEA / UK Marketing Partnerships.

As Director, Marketing & Creative Solutions, EMEA, you'll be tasked with developing and coordinating brand pitches with a multi-market, pan-European focus. You will use your strong knowledge of popular culture and consumer trends, proven marketing acumen and creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation across multiple markets. You will work closely with the SVP and Head of Marketing & Creative Solutions, and SVP & Head of International / EMEA Media & Sponsorship.

What it's like to work in the Team

Live Nation Marketing Partnerships architects, sells and manages the company's national and regional corporate sponsorship programmes with the world's most recognizable brands. The Marketing & Creative Solutions team within Partnerships create innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture. To learn more about our division, check out: https://itsbetterlive.livenationforbrands.com

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand's business objectives and KPIs.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

• Demonstrable experience in brand marketing, advertising, media, digital or entertainment / sports marketing
• EMEA and / or UK market experience
• Experience writing sellable storytelling led marketing proposals
• Creative and strategic thinker
• Strong verbal / written communication and presentation skills to effectively articulate ideas internally and externally
• Ability to effectively manage multiple deadlines at once
• Extremely resourceful, team player
• Flexible, fast learner
• High degree of self-initiative
• Proficiency in using PowerPoint, Excel, Keynote, and Word to develop presentations and budgets
• Conversant in music culture / popular culture
• Additional language proficiency beyond English, a plus

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Exceptional organisational skills, with a pro-active / self-starter attitude
• First class communicator (both written and verbal) - confident, friendly and professional, yet firm; able to build a rapport with all types of people across different markets
• Able to prioritise and hit deadlines consistently, keeping projects on track and pushing them continuously forward
• A highly motivated, tenacious and conscientious individual who takes pride in delivering work to the highest standard and encourages this approach across internal teams
• Ability to thrive in a fast-paced, entrepreneurial environment
• Flexible with a positive 'can do' approach
• Innovative thinker with proven problem solving skills
• Ability to keep cool under stress / thrive on challenges
• An eye for detail
• NOTE: Role may periodically require travel across Europe.

What the Role Includes

Proposal Development

• Lead ideation and collaborative work sessions to develop brand solutions leveraging Live Nation's portfolio of assets (focus on multi-market EMEA)
• Develop impactful marketing proposals that tell a compelling brand story and strategically meet client objectives
• Leverage research assets to uncover insights, beliefs and behaviours of live music fans as pertaining to brand and proposition
• Collaborate with International Media Services and Digital Product teams to drive scale and reach of proposed marketing programmes
• Develop budgets within Live Nation and client parameters to support proposed proposition
• Acquire a thorough working knowledge of Live Nation EMEA assets and capabilities, and identify their role in achieving brands business objectives
• Brief and develop visually pleasing proposals leveraging Live Nation tools / templates and image archives in collaboration with a Jr Designer

Multi Market Coordination (EMEA focus)

• Develop standardised sales materials and case studies for brand pitches showcasing capabilities and proven success
• Establish asset, programme and budget feasibility through communication with internal stakeholders across multiple markets
• Assist in the establishment of new processes for market category availability, approvals and clearances
• Responsible for scheduling, prioritization and project management of multiple pitches including setting expectations and providing updates to key stakeholders
• Track weekly project status and quarterly work flow analysis

Client Communication

• Liaise with prospective clients alongside sales leads to acquire brand information pertinent to the proposal development process
• Where necessary, periodically attend client meetings to present programme proposals, alongside sales leads

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

APPLICATION DEADLINE: 12th JANUARY 2025. We reserve the right to close applications at any time.